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Google WWF Do The Green Thing

London 2012 Olympic Logo designer Patrick Cox among 23 creatives designing posters for Do The Green Thing WWF Earth Hour campaign


By Stephen Lepitak, -

March 1, 2013 | 3 min read

23 creatives are to design posters in the build up to WWF's Earth Hour by designing a poster for environmental charity Do The Green Thing established by , Naresh Ramchandani, partner at design company Pentagram and Andy Hobsbawm, founder of Web of Things software company EVRYTHNG.

Included in the list of 23 contributors is the designer of the London 2012 Olympic logo Patrick Cox, Tom Uglow, creative director at Google, Eddie Opara, partner at Pentagram, Dan Germain, creative director at a Innocent and Sophie Thomas, co-head of design at RSA.

The posters will be released each day from today (1 March) until 23 March when WWF's Earth Hour is scheduled to take place at 8.30pm with hundreds of millions of people across the globe set to turn off their lights for

one hour to highlight their interest in the future of the planet.

Naresh Ramchandani, commented:“Creativity is a powerful tool, able to inspire, seduce, provoke and persuade people to do things that they otherwise would not have considered. That’s why Do The Green Thing uses creativity to inspire people to be greener. We’re applying one of the most powerful tools we know to the biggest problem we’ve got.”

Of his involvement, Patrick Cox, designer of the London 2012 logo, stated: “I've always loved Do The Green Thing’s ability to stay away from the earnest do-goodery of the green movement. They know that a dig, joke or nudge is way more effective than another weeping seal cub.”

The first poster is 'Fight the Power' by illustrator and monsterist Peter Fowler with The Drum set to showcase each new poster each day.

Confirmed contributors are:

Tom Uglow, creative director at Google

Patrick Cox, designer of the London 2012 logo

Michael Bierut, Pentagram Partner and Co-Founder of Design Observer Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list

Su Huntley and Donna Muir, artists

Andrew Rae, illustrator at Peepshow and designer of Monkey Dust

Pete Fowler, illustrator and world-renowned monster creator

Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy Dan Germain, Creative Director, Innocent

Dean Chalkley, fashion photographer

Marina Willer, Pentagram Partner

Domenic Lippa, Pentagram Partner

Emily Oberman, Pentagram Partner

Harry Pearce, Pentagram Partner

Joe Stephenson, designer

Sophie Thomas, Co-Head of Design at the RSA

Steven Qua, designer

Hiromi Suzuki, illustrator

Angus Hyland, Pentagram Partner

Google WWF Do The Green Thing

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