London 2012 Olympic Logo designer Patrick Cox among 23 creatives designing posters for Do The Green Thing WWF Earth Hour campaign
23 creatives are to design posters in the build up to WWF's Earth Hour by designing a poster for environmental charity Do The Green Thing established by , Naresh Ramchandani, partner at design company Pentagram and Andy Hobsbawm, founder of Web of Things software company EVRYTHNG.
Included in the list of 23 contributors is the designer of the London 2012 Olympic logo Patrick Cox, Tom Uglow, creative director at Google, Eddie Opara, partner at Pentagram, Dan Germain, creative director at a Innocent and Sophie Thomas, co-head of design at RSA.
The posters will be released each day from today (1 March) until 23 March when WWF's Earth Hour is scheduled to take place at 8.30pm with hundreds of millions of people across the globe set to turn off their lights for
one hour to highlight their interest in the future of the planet.
Naresh Ramchandani, commented:“Creativity is a powerful tool, able to inspire, seduce, provoke and persuade people to do things that they otherwise would not have considered. That’s why Do The Green Thing uses creativity to inspire people to be greener. We’re applying one of the most powerful tools we know to the biggest problem we’ve got.”
Of his involvement, Patrick Cox, designer of the London 2012 logo, stated: “I've always loved Do The Green Thing’s ability to stay away from the earnest do-goodery of the green movement. They know that a dig, joke or nudge is way more effective than another weeping seal cub.”
The first poster is 'Fight the Power' by illustrator and monsterist Peter Fowler with The Drum set to showcase each new poster each day.
Confirmed contributors are:
Tom Uglow, creative director at Google
Patrick Cox, designer of the London 2012 logo
Michael Bierut, Pentagram Partner and Co-Founder of Design Observer Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list
Su Huntley and Donna Muir, artists
Andrew Rae, illustrator at Peepshow and designer of Monkey Dust
Pete Fowler, illustrator and world-renowned monster creator
Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy Dan Germain, Creative Director, Innocent
Dean Chalkley, fashion photographer
Marina Willer, Pentagram Partner
Domenic Lippa, Pentagram Partner
Emily Oberman, Pentagram Partner
Harry Pearce, Pentagram Partner
Joe Stephenson, designer
Sophie Thomas, Co-Head of Design at the RSA
Steven Qua, designer
Hiromi Suzuki, illustrator
Angus Hyland, Pentagram Partner