Do The Green Thing WWF Earth Hour poster campaign: Feet Like Cars by Marina Willer
Creative environmental charity Do The Green Thing has announced that it to run 23 custom-designed posters, one each day in Marchin the build-up to WWF Earth Hour on 23 March.
On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability with The Drum running each poster on the morning of their release.
Marina Willer, partner at Pentagram, used a photo of her right foot to create a poster encouraging people to put down their car keys and put on their trainers:
"We can panic about where the car keys are, get grumpy in a traffic jam, run out of petrol before we find a parking space, have a fight with the pay machine, and get a congestion charge penalty to finish off. Or we can walk and enjoy the world.”
Pete Fowler's contribution can be viewed here.
Confirmed contributors are:
Tom Uglow, creative director at Google
Patrick Cox, designer of the London 2012 logo
Michael Bierut, Pentagram Partner and Co-Founder of Design Observer Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list
Su Huntley and Donna Muir, artists
Andrew Rae, illustrator at Peepshow and designer of Monkey Dust
Pete Fowler, illustrator and world-renowned monster creator
Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy Dan Germain, Creative Director, Innocent
Dean Chalkley, fashion photographer
Marina Willer, Pentagram Partner
Domenic Lippa, Pentagram Partner
Emily Oberman, Pentagram Partner
Harry Pearce, Pentagram Partner
Joe Stephenson, designer
Sophie Thomas, Co-Head of Design at the RSA
Steven Qua, designer
Hiromi Suzuki, illustrator
Angus Hyland, Pentagram Partner