Do The Green Thing WWF Earth Hour poster campaign: Hugging not heating by Eddie Opara
Creative environmental charity Do The Green Thing has announced it is running 23 custom-designed posters, one each day in March in the build-up to WWF Earth Hour on 23 March.
Do The Green Thing WWF Earth Hour poster: Hugging not heating
On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability, with The Drum running each poster on the morning of its release.
Eddie Opara, Pentagram designer, wants to encourage people to turn down the thermostat and turn up the love with his poster.
“I’m attracted to the idea of using human warmth rather than heating," he said. "It’s something you can do with a friend, but it’s also a warm and loving message you can share with a friend - a positive message about climate change, not one that puts the effing fear of God into you.”
Confirmed contributors are:
Tom Uglow, creative director at Google
Patrick Cox, designer of the London 2012 logo
Michael Bierut, Pentagram Partner and Co-Founder of Design Observer
Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list
Su Huntley and Donna Muir, artists
Andrew Rae, illustrator at Peepshow and designer of Monkey Dust
Pete Fowler, illustrator and world-renowned monster creator
Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy
Dan Germain, Creative Director, Innocent
Dean Chalkley, fashion photographer
Marina Willer, Pentagram Partner
Domenic Lippa, Pentagram Partner
Emily Oberman, Pentagram Partner
Harry Pearce, Pentagram Partner
Sophie Thomas, Co-Head of Design at the RSA
Steven Qua, designer