Do The Green Thing WWF Earth Hour poster campaign: Hugging not heating by Eddie Opara

By Angela Haggerty | Reporter

March 8, 2013 | 4 min read

Creative environmental charity Do The Green Thing has announced it is running 23 custom-designed posters, one each day in March in the build-up to WWF Earth Hour on 23 March.

Do The Green Thing WWF Earth Hour poster: Hugging not heating

On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability, with The Drum running each poster on the morning of its release.

Eddie Opara, Pentagram designer, wants to encourage people to turn down the thermostat and turn up the love with his poster.

“I’m attracted to the idea of using human warmth rather than heating," he said. "It’s something you can do with a friend, but it’s also a warm and loving message you can share with a friend - a positive message about climate change, not one that puts the effing fear of God into you.”

Confirmed contributors are:

Tom Uglow, creative director at Google

Patrick Cox, designer of the London 2012 logo

Michael Bierut, Pentagram Partner and Co-Founder of Design Observer

Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list

Su Huntley and Donna Muir, artists

Andrew Rae, illustrator at Peepshow and designer of Monkey Dust

Pete Fowler, illustrator and world-renowned monster creator

Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy

Dan Germain, Creative Director, Innocent

Dean Chalkley, fashion photographer

Marina Willer, Pentagram Partner