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Do The Green Thing launch WWF Earth Hour poster campaign - Pete Fowler, Fight the Power

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By Stephen Lepitak | -

March 1, 2013 | 2 min read

Creative environmental charity Do The Green Thing has announced that it is trevue 23 custom-designed posters each day in Marchto mark the build-up to WWF Earth Hour on 23 March.

On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability with The Drum running each poster on the morning of their release.

Outlining his intent behind the poster illustrator and ‘monsterist’ Pete Fowler said: “I was on a train recently and I noticed that every passenger had an electric device plugged in and I thought it was insane. Gadgets are great but oh my god we’re consuming so much power, let’s pull back a little bit.“

“Synthesizers and audio equipment and all the wires that come out of them are great, but it’s also nice to show a world with acoustic sound and natural light. I think everyone should plug out their synth for an hour and strum an acoustic guitar.”

Confirmed contributors are:

Tom Uglow, creative director at Google

Patrick Cox, designer of the London 2012 logo

Michael Bierut, Pentagram Partner and Co-Founder of Design Observer Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list

Su Huntley and Donna Muir, artists

Andrew Rae, illustrator at Peepshow and designer of Monkey Dust

Pete Fowler, illustrator and world-renowned monster creator

Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy Dan Germain, Creative Director, Innocent

Dean Chalkley, fashion photographer

Marina Willer, Pentagram Partner

Domenic Lippa, Pentagram Partner

Emily Oberman, Pentagram Partner

Harry Pearce, Pentagram Partner

Joe Stephenson, designer

Sophie Thomas, Co-Head of Design at the RSA

Steven Qua, designer

Hiromi Suzuki, illustrator

Angus Hyland, Pentagram Partner

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