The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Do The Green Thing News Advertising

Do The Green Thing WWF Earth Hour poster campaign: Feet Like Cars by Marina Willer

Author

By Stephen Lepitak | -

March 2, 2013 | 3 min read

Creative environmental charity Do The Green Thing has announced that it to run 23 custom-designed posters, one each day in Marchin the build-up to WWF Earth Hour on 23 March.

On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability with The Drum running each poster on the morning of their release.

Marina Willer, partner at Pentagram, used a photo of her right foot to create a poster encouraging people to put down their car keys and put on their trainers:

"We can panic about where the car keys are, get grumpy in a traffic jam, run out of petrol before we find a parking space, have a fight with the pay machine, and get a congestion charge penalty to finish off. Or we can walk and enjoy the world.”

Pete Fowler's contribution can be viewed here.

Confirmed contributors are:

Tom Uglow, creative director at Google

Patrick Cox, designer of the London 2012 logo

Michael Bierut, Pentagram Partner and Co-Founder of Design Observer Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list

Su Huntley and Donna Muir, artists

Andrew Rae, illustrator at Peepshow and designer of Monkey Dust

Pete Fowler, illustrator and world-renowned monster creator

Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy Dan Germain, Creative Director, Innocent

Dean Chalkley, fashion photographer

Marina Willer, Pentagram Partner

Domenic Lippa, Pentagram Partner

Emily Oberman, Pentagram Partner

Harry Pearce, Pentagram Partner

Joe Stephenson, designer

Sophie Thomas, Co-Head of Design at the RSA

Steven Qua, designer

Hiromi Suzuki, illustrator

Angus Hyland, Pentagram Partner

Do The Green Thing News Advertising

More from Do The Green Thing

View all

Trending

Industry insights

View all
Add your own content +