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WWF Do The Green Thing

Do The Green Thing WWF Earth Hour poster campaign: Enjoy Responsibly by Dan and Rachael


By Stephen Lepitak, -

March 3, 2013 | 3 min read

Creative environmental charity Do The Green Thing has announced that it to run 23 custom-designed posters, one each day in Marchin the build-up to WWF Earth Hour on 23 March.

On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability with The Drum running each poster on the morning of their release.

Dan Norris and Ray Shaughnessy, creative directors at Wieden + Kennedy, are certified meat addicts – and they wanted to create a poster that encouraged themselves and others to go easy on the meat:

“We're pretty greedy, especially when it comes to meat, so it seemed like an obvious subject for us to deal with. We hope that by encouraging people to 'Make Meat a Treat' we can help them to reduce their meat consumption which in turn will help to reduce the industry's CO2 footprint. And from our selfish meat-eating point of view, we're looking at it as a form of carbon off-setting so we can keep enjoying it too. It's a classic win-win-win situation.”

Pete Fowler's contribution can be viewed here.while Marina Willer's Marina Willer's can be seen here.

Confirmed contributors are:

Tom Uglow, creative director at Google

Patrick Cox, designer of the London 2012 logo

Michael Bierut, Pentagram Partner and Co-Founder of Design Observer Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list

Su Huntley and Donna Muir, artists

Andrew Rae, illustrator at Peepshow and designer of Monkey Dust

Pete Fowler, illustrator and world-renowned monster creator

Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy Dan Germain, Creative Director, Innocent

Dean Chalkley, fashion photographer

Marina Willer, Pentagram Partner

Domenic Lippa, Pentagram Partner

Emily Oberman, Pentagram Partner

Harry Pearce, Pentagram Partner

Joe Stephenson, designer

Sophie Thomas, Co-Head of Design at the RSA

Steven Qua, designer

Hiromi Suzuki, illustrator

Angus Hyland, Pentagram Partner

WWF Do The Green Thing

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