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China

Latest marketing and advertising news for China, including insights and opinions.

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esports

China slams esports and gaming as 'electronic drugs'

Future of Media

Kuaishou and GroupM come together to work on brand marketing and data capabilities

Future of Media

Tencent join forces with WPP to prevent isolated data silos for advertisers

Future of Media

China launches campaign to clean up big tech and improve their employees’ welfare

Future of Media

Tencent’s dominance in music industry under spotlight as China continues to regulate big...

Future of Media

China takes Kuaishou, Alibaba and Tencent to task for endangering minors online

E-commerce

China is the world’s trendsetter when it comes to commerce

Member Exclusive

Sports Marketing

Juventus aims to score in China and APAC amid intense competition

didi Chuxing

China orders Didi to be removed from app stores over data privacy concerns

Mobile

Can Douyin’s regional rivals challenge it for top dog in China’s short-form video mark...

Diversity & Inclusion

Lux uses a musical strategy to break gender stereotypes in China

Future of Media

Why Meitu believes in Unified ID 2.0

L'Oreal

‘Attracting a new generation of beauty lovers’: inside L’Oréal’s experiential China...

Opinion

What path should travel brands take in a partially vaccinated world?

ecommerce

How China’s leading mobile commerce destination Taobao Live is getting future-ready

ecommerce

China continues clamp down on Alibaba with $2.8bn fine

Future of Media

Breaking up the Chinese walled gardens: what will the future of media in China look like?

Future of Media

Will local podcast platforms be the winners in Asia Pacific?

Alibaba

China wants to break up Alibaba’s influential media business

Creative Works

Chinese New Year 2021: brands look for the light in the dark

Water Cooler Creative

Apple enlists director Lulu Wang to remotely create ‘Nian’ film for Chinese New Year

chinese new year

Coca-Cola uses real-life stories in 2021 Chinese New Year ad

creative works

Adidas flips a coin between online and offline for Chinese New Year 2021 campaign

Future of Media

How Zepp is rethinking its smartwatch marketing strategy to become ‘all-round health par...

chinese new year

‘No sweetness without bitterness’: Burberry urges positivity in Chinese New Year ad

Ad spend

Digital ad revenue in China grew in 2020 – despite coronavirus spending cuts

S4 Capital

S4 Capital bolsters Media Monks with Tomorrow acquisition

New Year Honors

Shopify... for livestreaming e-commerce: The Drum editorial team’s best of 2020

Modern Marketing

Gucci finally launches on Alibaba in time for its Christmas push

amstel

Amstel embarks on ambitious China launch by adapting to local tastes

Opinion

Consumerisation to Covid: China’s top brands triumphed in a decade of radical transforma...

Alibaba

Alibaba CMO Chris Tung on creating the world’s biggest shopping day

Premier League

Premier League turns to streaming matches on Tencent in China after losing free-to-air rig...

TikTok

TikTok rejects Microsoft offer as rumours swirl over Oracle deal

jd.com

Durex on demand: how China's Covid-19 lockdown drove the sales of sex products on JD.com

COVID-19

United Nations and BBC campaign aims to spread positivity in the face of Covid-19

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