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China
Alibaba bets on AI with plans to spin off Cloud business as separate company
Taiwan's New Taipei City uses AI and God to fight litter
As privacy laws tighten, can APAC marketers balance privacy and personalization?
Opinion
State of the Nation: The lessons for marketers from post-Covid China
Alipay continues regional expansion as speculation of IPO plans begin to resurface
Hoegaarden transforms Shanghai Covid-testing stations into tasting booths
Will Alibaba’s radical split unlock value for brands and marketers?
New Taipei City Government creates emotive films to connect with local people
Lego China brings dream cars to life in hyper realistic film
McDonald's Taiwan creates wallpapers to drive digital donations
The North Face launches NFT series to tap Chinese consumers’ obsession with being outdoo...
Opinion
State of the Nation: Meet the new wave of China's post-pandemic travellers
Does Mao Zedong's rallying cry 'Women Hold Up Half the Sky' still ring true in 2023?
Brand purpose set to become top priority for Asia's Gen Z consumers
We Are Social targets China's tech brand with launch of Shenzhen office
Opinion
State of the Nation: Can China’s brands reimagine a positive future?
Nike urges China’s youth to dream big this Chinese New Year
Best of CNY: The Drum celebrates the Year of the Rabbit
TikTok promotes heartfelt message in Chinese New Year film
Apple celebrates resilience in Chinese New Year film, shot entirely on iPhone
GM turns to sci-fi to showcase its electric vehicles to Chinese consumers
Jordan celebrates 25 years in China with quirky Different Courts, Same Drive campaign
Oppo tackles football's most inspiring games in documentary
Alibaba stays quiet on 11.11 results as sales growth slows
Can Alibaba drive growth for Singles Day 2022?
Lays Taiwan creates Finger Washing Machine to sanitise your crisp eating digits
Ikea creates song of hope for China's lockdown citizens
McDonald’s China creates 'green experiences' to engage fans and boost market share
Moxy Hotels beds down in the metaverse with AR venture
Alibaba launches presales ahead of Singles Day to bolster sales as retail market slows
Alibaba reports flat quarter as e-commerce and online video lag
Nike China creates immersive AR experience to reconnect with youth
TikTok owner Bytedance crowned number one Chinese Global Brand Builder
TikTok owner ByteDance launches 'Instagram-style' social media app
Inside Superunion’s overhaul of Nantou City’s branding
Why OnePlus jumped into the ‘Shark Tank’ for its new mobile phone launch
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