Skip to content

China

Latest marketing and advertising news for China, including insights and opinions.

Never miss a beat, sign up to your newsletter

Should marketers jump on board the year of the rat?

22 January 2020

WeChat trials paywall for verified accounts to allow users to monetise content

17 January 2020

Cartier launches store on Tmall to connect with 'young and sophisticated' Chinese audience

13 January 2020

Apple’s Chinese New Year ad focuses on a single mother’s family story

13 January 2020

Alibaba drives intelligent connected car plans forward via FAW Group deal

10 January 2020

JD.com takes Forbidden City museum’s Chinese New Year activity to the digital customer

02 January 2020

Tencent takes 10% stake in Universal Music to boost presence in the record industry

02 January 2020

JD.com challenges Starbucks’ attempt to own the ‘third space’ with Seven Fun launch

24 December 2019

'You can't think like a marketer any more': TCL on why marketers need to understand entire...

23 December 2019

Airbnb wants to inspire Chinese youths to retrace their traditional roots

11 December 2019

WeChat is the world’s fastest-growing brand

03 December 2019

With WeChat Pay and Alipay now accessible to foreigners, how will this benefit brands?

20 November 2019

SK-II uses art to illustrate the power of its Pitera ingredient

14 November 2019

Singles' Day is over but AI will help keep brand momentum

14 November 2019

810,000 eggs sold through voice shopping on Alibaba during Singles' Day

13 November 2019

What the meteoric rise of Singles' Day tells us about the Chinese consumer mindset

13 November 2019

The view from China: how bamboo and consumers in lower-tier cities give Alibaba a leg-up on...

12 November 2019

US replaces China as the top AI venture capital investment hub

31 October 2019

P&G and Diageo star in Tmall Collection 11.11 show as Alibaba shifts pure fashion focus

23 October 2019

BBC Studios partners Youku to screen kid-friendly shows in China

15 October 2019

Ferrero Rocher push special edition packs during Tmall Super Brand Day

10 October 2019

Has Bytedance joined the illustrious ranks of the BAT with Douyin in China?

09 October 2019

Li Ning, CCTV, Shanghai Pudong Development Bank hits out at Houston Rockets after comments...

07 October 2019

Sprite urges Chinese youths to mix it up with their creativity

07 October 2019

How brands can gain trust in a skepticism-filled Chinese market

02 October 2019

How can brands ensure that they work with the right KOLs in China?

01 October 2019

How Tencent brought the moon closer to WeChat users during Mid-Autumn Festival

27 September 2019

How brands can use apps like XiaoHongShu, Baidu Tieba and Ximalaya FM to reach Chinese consumers

27 September 2019

Fairmont Hotel highlights its cinematic connection in a short film

26 September 2019

Alibaba and UN use AI for global hunger monitoring programme

26 September 2019

Brands are increasingly targeting singles in China as their purchasing power increase

25 September 2019

Dubai draws Chinese tourists to the emirate through the use of emoticons

19 September 2019

Chinese movie star sues hospital for using his image in prostate surgery ad

18 September 2019

Muji issues apology in China after campaign called out as 'culturally insensitive'

13 September 2019

How to do business in China: new business success

12 September 2019

Alibaba unveils refreshed core values to keep up with the digital era

11 September 2019

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.

or