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China

Latest marketing and advertising news for China, including insights and opinions.

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How to do business in China: Understanding the creative industry

AirAsia targets Chinese millennials with adventurous messaging

Why WeChat is a start and not a silver bullet for luxury brands in China

China turns censorship crackdown efforts to podcasts and audiobooks

Manchester United courts Chinese fans with tailored experiences

Puma creates interactive running experience in the middle of Shanghai

10 questions with… Andrew Collins, CEO of Mailman

Alibaba launches English language website for brands to reach Chinese Tmall users

What brands can learn from China: the world’s leading experience accelerator

TikTok’s daily active users in China top 250 million

JD.com reports record sales of $29.2 bn for 6.18 shopping festival

Martell aims to be the alcohol of choice in China with new storytelling hub

The antidote to brand fatigue is design

ByteDance hires former Facebook executive Blake Chandlee to drive TikTok's global expansion

Huawei estimates US ban will lead to $30bn loss in revenues

Uefa expands partnership with Alipay to create mini-programs as Euro 2020 draws closer

Magnum and Benefit team up in Shanghai for Magnum Beauty Store experience pop-up

Jack Ma and Melinda Gates push ‘digital cooperation’ to offset potential damage from technology

Audi, Renault and Honda partner with Alibaba on AI and voice technology

Tracking the future of retail with intelligent labelling

AB InBev wants to lure Chinese drinkers into craft beer with Boxing Cat refresh

The ‘Made in China’ u-turn: China as a superior manufacturing powerhouse

Aldi plots physical debut in China with two Shanghai stores

Neogence on using AI for short-term sales and long-term insights

Counterfeit brand Supreme Italia loses registered trademarks in China

Huawei considers dropping FedEx as partner after delivery gaffe

Julie's bucks the short-form video trend in China with film about a translator

Chinese e-book website accused of 'spreading obscene information’ for carrying gay fiction

China shuts down live streaming app that was created to broadcast porn, arrests founders

Supreme Italia opens second store in Shanghai to sell counterfeit Supreme products

Baidu posts first loss in over decade as China's economic downturn hits the search giant

Alibaba and Tencent announce revenue growth in Q1 despite China's slowing economy

JD.com reports 21% growth in revenue in Q1 as China market slows

Netflix targets Chinese audiences after inking deal with Alibaba's video site Youku

Why Neutrogena tapped into weather conditions to sell more products

Alibaba topples Tencent to be crowned China's most valuable brand