Skip to content
China
Opinion
State of the Nation: Can China’s brands reimagine a positive future?
Nike urges China’s youth to dream big this Chinese New Year
Best of CNY: The Drum celebrates the Year of the Rabbit
TikTok promotes heartfelt message in Chinese New Year film
Apple celebrates resilience in Chinese New Year film, shot entirely on iPhone
GM turns to sci-fi to showcase its electric vehicles to Chinese consumers
Jordan celebrates 25 years in China with quirky Different Courts, Same Drive campaign
Oppo tackles football's most inspiring games in documentary
Alibaba stays quiet on 11.11 results as sales growth slows
Can Alibaba drive growth for Singles Day 2022?
Lays Taiwan creates Finger Washing Machine to sanitise your crisp eating digits
Ikea creates song of hope for China's lockdown citizens
McDonald’s China creates 'green experiences' to engage fans and boost market share
Moxy Hotels beds down in the metaverse with AR venture
Alibaba launches presales ahead of Singles Day to bolster sales as retail market slows
Alibaba reports flat quarter as e-commerce and online video lag
Nike China creates immersive AR experience to reconnect with youth
TikTok owner Bytedance crowned number one Chinese Global Brand Builder
TikTok owner ByteDance launches 'Instagram-style' social media app
Inside Superunion’s overhaul of Nantou City’s branding
Why OnePlus jumped into the ‘Shark Tank’ for its new mobile phone launch
Creative Works
Nars Cosmetics builds virtual world for Chinese consumers
Member Exclusive
Here’s how the ad industry is coping with the lockdown in Shanghai
Member Exclusive
‘No one-off activations’: Ogilvy China’s experience lead on using the metaverse for...
Opinion
Is the first real metaverse being built now in China?
‘My Beauty, My Say’: how Dove is tackling digital distortion in China
Member Exclusive
Taiwan’s FamilyMart on why a hybrid model is the future of retail in the post-pandemic e...
Alibaba and Tencent added to US’s ‘Notorious Markets List’
Opinion
The Beijing Winter Games: has brand enthusiasm cooled?
The great luxury bounceback: how brands such as Burberry are returning to growth
Alibaba creates virtual influencer for Winter Olympics to highlight innovation capabilitie...
Opinion
The Year of Tiger and no hunt for western brands
Lunar New Year 2022: watch all of the latest ads
Opinion
What can brands learn from China’s customer journey supremacy
Macallan creates an immersive, sensory exhibition in China for whiskey lovers
Tencent apps may be vetoed by some parts of the Chinese government in privacy crackdown
Next page
