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China

Latest marketing and advertising news for China, including insights and opinions.

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Future of Media

How Zepp is rethinking its smartwatch marketing strategy to become ‘all-round health partner’

22 January 2021

chinese new year

‘No sweetness without bitterness’: Burberry urges positivity in Chinese New Year ad

20 January 2021

Digital ad revenue in China grew in 2020 – despite coronavirus spending cuts

14 January 2021

S4 Capital bolsters Media Monks with Tomorrow acquisition

11 January 2021

New Year Honors

Shopify... for livestreaming e-commerce: The Drum editorial team’s best of 2020

31 December 2020

Gucci finally launches on Alibaba in time for its Christmas push

21 December 2020

Amstel embarks on ambitious China launch by adapting to local tastes

14 December 2020

Consumerisation to Covid: China’s top brands triumphed in a decade of radical transformation

09 December 2020

Alibaba CMO Chris Tung on creating the world’s biggest shopping day

11 November 2020

Premier League turns to streaming matches on Tencent in China after losing free-to-air rights

18 September 2020

TikTok rejects Microsoft offer as rumours swirl over Oracle deal

14 September 2020

Durex on demand: how China's Covid-19 lockdown drove the sales of sex products on JD.com

21 August 2020

United Nations and BBC campaign aims to spread positivity in the face of Covid-19

20 August 2020

Future of Media

Taiwan seeks to ban Chinese streaming giants including iQiyi and Tencent

20 August 2020

Future of Media

How selfie app giant Meitu is using programmatic to boost growth in South East Asia

14 August 2020

Cartier’s attempt to self-censor LGBT+ ad in China backfires

13 August 2020

Future of Media

US issues executive orders banning businesses from working with WeChat and TikTok

07 August 2020

TikTok granted 45 day reprieve in the US as Microsoft races to acquire app from Bytedance

03 August 2020

Future of Media

Why China’s entertainment giants are turning their focus to South East Asia

14 July 2020

Digital Transformation

Lessons from China: JD.com on adding value during tougher times

30 June 2020

Future of Media

Will WeChat's live streaming update be a gamechanger?

22 June 2020

voice assistant

Emerging platforms: Xiaodu is riding China's smart speaker rise

03 June 2020

What will the luxury market in APAC look like after coronavirus?

21 May 2020

Future of Media

Fewer episodes, better quality: what China's new TV rules mean for advertisers and media budgets

24 April 2020

Where did it go wrong for European grocery retailers in Asia Pacific?

14 April 2020

How localisation gained Nike the credibility to champion women’s sports in China

14 April 2020

Future of Media

WeChat's new privacy controls: what does it mean for users and advertisers?

13 April 2020

Future of Media

Emerging platforms: what is Joox and why it is more than just a music streaming app?

12 April 2020

Alibaba launches 2020 Spring Thunder Initiative to give Chinese SMEs a leg up during Covid-19

07 April 2020

BMW sends messages of hope as China picks itself up from the coronavirus pandemic

06 April 2020

JD.com, Budweiser & Remy Cointreau on taking clubbing to living rooms during coronavirus

03 April 2020

China’s new normal: how brands are starting to bounce back from coronavirus

24 March 2020

Why L’Oreal partnered with a hotpot restaurant in China to promote its makeup

23 March 2020

Digital Transformation Festival

Budweiser, Rémy Martin, Carlsberg & Pernod Ricard partner with JD.com for online clubbing experience

17 March 2020

Digital Transformation Festival

Emerging platforms: what is Xiaohongshu and how can brands leverage it?

16 March 2020

How are businesses preparing for a post-coronavirus world?

13 March 2020