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China

Latest marketing and advertising news for China, including insights and opinions.

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China continues clamp down on Alibaba with $2.8bn fine

Future of Media

Breaking up the Chinese walled gardens: what will the future of media in China look like?

Future of Media

Will local podcast platforms be the winners in Asia Pacific?

China wants to break up Alibaba’s influential media business

Chinese New Year 2021: brands look for the light in the dark

Water Cooler Creative

Apple enlists director Lulu Wang to remotely create ‘Nian’ film for Chinese New Year

chinese new year

Coca-Cola uses real-life stories in 2021 Chinese New Year ad

Adidas flips a coin between online and offline for Chinese New Year 2021 campaign

Future of Media

How Zepp is rethinking its smartwatch marketing strategy to become ‘all-round health partner’

chinese new year

‘No sweetness without bitterness’: Burberry urges positivity in Chinese New Year ad

Digital ad revenue in China grew in 2020 – despite coronavirus spending cuts

S4 Capital bolsters Media Monks with Tomorrow acquisition

New Year Honors

Shopify... for livestreaming e-commerce: The Drum editorial team’s best of 2020

Modern Marketing

Gucci finally launches on Alibaba in time for its Christmas push

Amstel embarks on ambitious China launch by adapting to local tastes

Consumerisation to Covid: China’s top brands triumphed in a decade of radical transformation

Alibaba CMO Chris Tung on creating the world’s biggest shopping day

Premier League turns to streaming matches on Tencent in China after losing free-to-air rights

TikTok rejects Microsoft offer as rumours swirl over Oracle deal

Durex on demand: how China's Covid-19 lockdown drove the sales of sex products on JD.com

United Nations and BBC campaign aims to spread positivity in the face of Covid-19

Future of Media

Taiwan seeks to ban Chinese streaming giants including iQiyi and Tencent

Future of Media

How selfie app giant Meitu is using programmatic to boost growth in South East Asia

Cartier’s attempt to self-censor LGBT+ ad in China backfires

Future of Media

US issues executive orders banning businesses from working with WeChat and TikTok

TikTok granted 45 day reprieve in the US as Microsoft races to acquire app from Bytedance

Future of Media

Why China’s entertainment giants are turning their focus to South East Asia

Digital Transformation

Lessons from China: JD.com on adding value during tougher times

Future of Media

Will WeChat's live streaming update be a gamechanger?

voice assistant

Emerging platforms: Xiaodu is riding China's smart speaker rise

What will the luxury market in APAC look like after coronavirus?

Future of Media

Fewer episodes, better quality: what China's new TV rules mean for advertisers and media budgets

Where did it go wrong for European grocery retailers in Asia Pacific?

How localisation gained Nike the credibility to champion women’s sports in China

Future of Media

WeChat's new privacy controls: what does it mean for users and advertisers?

Future of Media

Emerging platforms: what is Joox and why it is more than just a music streaming app?