By Danielle Long | Acting APAC Editor

November 21, 2022 | 2 min read

Oppo is tapping into football fever with a documentary exploring some of fans' most inspiring games in the UEFA Champions League.

The documentary is part of a global campaign which invited fans to vote for the league's most inspiring games of all time. The inspirational games were brought to life through the experiences of fans who witnessed the games and shared their views and perspectives.

The four-and-a-half-minute documentary film features stories from a Paris-based field photographer, A Madrid pub-owner and a visually-impaired Liverpool fan.

The documentary is part of the brand’s ongoing 'Inspiration Ahead' brand platform, which aims to “explore meaningful innovations regardless of the difficulties that lie ahead.”

Oppo hopes the film helps more people to “enjoy the inspiration in life” and “become a witness to their own moments of inspiration”.

The film is part of Oppo’s multi-competition sponsorship deal with UEFA which includes the UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League Finals and UEFA Youth League Finals. It is one of several sports sponsorships held by the brand, which is currently in its fourth year of partnering with Wimbledon and Roland-Garros and is a global partner of the International Cricket Council (ICC).

Oppo is the world's fourth largest smartphone brand, with a 10% global market share, according to research firm Canalys. Samsung holds the top spot with 24%, ahead of Apple, which has 18% and Xiaomi, which holds a 13% market share.

Marketing Brand Strategy Creative Works

More from Marketing

View all