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Lays Taiwan creates Finger Washing Machine to sanitise your crisp eating digits


By Danielle Long | Acting APAC Editor

October 19, 2022 | 3 min read

Love crisps but hate the messy fingers you get eating them? Lay’s Taiwan has engineered an ingenious solution to the issue, which has become particularly troubling during Covid.

Lays Taiwan

Lays Taiwan responds to consumer concerns about crisp eating during the pandemic

Lays Taiwan has launched the Finger Washing Machine, a contraption that instantly detects and sanitises dirty fingers.

The Lay’s Finger Washing Machine is a limited-edition six-inch tall washing machine with a sensor that detects fingers, a charging dock, and a refillable tank. The machine issues a burst of sanitising spray and cleans fingers in five seconds.

The gadget is a response to consumers' heightened anxiety during Covid and fears about eating with their hands and sharing snacks.

The campaign, created by Leo Burnett Taiwan, has already proved popular with consumers, boosting social interactions with the brand by 76% and delivering a 173% click rate.

Parris Chou, creative director at Leo Burnett Taiwan, said, “Clean fingers mean happy eaters. Now, thanks to the Lay’s Finger Washing Machine, people can enjoy Lay’s anywhere, even in bone-dry arid landscapes like Mars. We were worried the Lay’s Finger Washing Machine would have limited appeal given there are already many options for cleaning fingers, yet demand keeps growing, it has taken on a life of its own.”

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