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By Danielle Long | Acting APAC Editor

May 15, 2023 | 2 min read

Taiwan's BaoXing Council in New Taipei City has taken a novel approach to its litter issue by engaging the help of AI and God.

The city is plagued by rubbish dumping thanks to a unique garbage system that requires residents to wait with their rubbish for the garbage truck to arrive. The system means if you are late and miss the truck you have to your garbage home - or ditch it when no one is watching, which has caused a rise in littering.

In a bid to tackle the issue, BaoXing Council has launched a unique solution - an AI-powered device that detects rubbish dumpers and projects a holographic image to deter them.

In this case, the Behaviour Recognition Detector uses the image of Tudigong, the God of Land in Taoism, who is respected like a family elder in Taiwan.

The aim of the tech solution is that litterers will see the holographic image and be reminded not to dump their garbage illegally.

The GOD-IS-WATCHING Behaviour Recognition Detector was created by Leo Burnett Taiwan and Digitas Taiwan.

Within three months of launching the system, illegal waste dropped by 73% with local governments exploring the use of the technology in more neighbourhoods across New Taipei City.

Kevin Yang, CEO and CCO at Leo Burnett Taiwan, says: “Most people don’t dump with bad intentions, so creating a little holographic god was the silliest way we could think of to show BaoXing Council how creativity and technology can make our neighbourhoods better.”

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