Gordon Young

Gordon Young, editor of The Drum, offers his insight and opinion on various matters relating to media and marketing.

5 reasons Channel 4 would be better off in the private sector

The Drum's editor-in-chief isn't as worried about the touted privatization of Channel 4 as much of the ad industry - here he... Read more

Gordon Young - 07/04/2022

What next for Will Smith following his outburst at the Oscars?

Why Will Smith should have been thrown out of the Oscars

Opinion: Gordon Young

A great deal can go wrong during an awards show, but a guest assaulting a host crosses too many lines, writes The Drum founder Gordon... Read more

Gordon Young - 28/03/2022

The Drum's Agencies4Growth Festival kicks off today

Agencies4Growth Festival kicks off – agency business solutions coming all week

Opinion: Gordon Young

The time for solutions is now. That’s why The Drum is debuting its first ever Agencies4Growth festival, a week-long online event... Read more

Gordon Young - 19/10/2020

Modern Marketing

We built a three-storey live events space during lockdown – here’s why

Opinion: Gordon Young

The death of live events. Footfall in freefall. Retail’s reckoning… ... Read more

Gordon Young - 13/10/2020

Advertising

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The Drum relaunches: the moment for solutions is now

Opinion: Gordon Young

The Drum always listens to you, our reader. What we are hearing is that you don’t want to hear about problems. You want to hear... Read more

Gordon Young - 12/10/2020

Media

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The Drum dials up the solutions: introducing our new editorial sections and team changes

Opinion: Gordon Young

You may have noticed a not-so-subtle shift in our editorial content of late. We recognize that this is a vulnerable moment for our... Read more

Gordon Young - 23/09/2020

Media

Gordon Young: The Drum's Can-Do Festival aims to help the industry come back

Opinion: Gordon Young

Next month (15 – 26 June) The Drum will host the brand new Can-Do Festival, a follow-up to The Digital Transformation... Read more

Gordon Young - 18/05/2020

Events

Digital Transformation Festival gets underway – here’s what to expect

Opinion: Gordon Young

Today The Drum is inviting you to attend one of our most ambitious events to date – a new type of festival taking place online and... Read more

Gordon Young - 16/03/2020

Digital Transformation

video

How Alibaba’s ecosystem will ensure its artificial intelligence gets a real education

Opinion: Gordon Young

Last week, I attended the Alibaba Cloud Computing Conference, an annual showcase of its latest tech and innovations. ... Read more

Gordon Young - 24/09/2018

Modern Marketing

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The Weijun Grocery is benefiting from a collaboration with tech giant Alibaba

What the west's tech giants can learn from Alibaba's retail collaboration strategy

Opinion: Gordon Young

In the west, giants like Amazon have been accused of decimating the retail sector with the mantra of ‘your margin is our... Read more

Gordon Young - 20/09/2018

Digital Transformation

The Drum stands by The Drum Creative Awards

Why The Drum has a responsibility to keep creativity in the spotlight

Opinion: Gordon Young

The Drum Creative Awards is tough to win. But let me let you into a secret. It is also tough to organise. ... Read more

Gordon Young - 13/10/2017

Advertising

Why voting Brexit will reduce the chances of Scotland exiting UK

Opinion: Gordon Young

The EU referendum is now the talk of the industry steamie – it is impossible to avoid the topic at functions and dos. So... Read more

Gordon Young - 10/06/2016

Modern Marketing

Be brave, Scotland – and remind advertising why it should have faith in courageous ideas

Opinion: Gordon Young

Land of the brave? ... Read more

Gordon Young - 18/09/2014

Advertising

I love you too England, but I still intend to vote Yes in the Scottish Independence Referendum

Opinion: Gordon Young

Every time I mention that I intend to vote Yes in the Scottish Independence referendum I can almost see the hurt in the eyes of my... Read more

Gordon Young - 02/09/2014

Advertising

Digital marketing is not dead - it's just no longer a distinct discipline as Dmexco firms MediaMath, Kiip, AdTruth and OpenX prove

Opinion: Gordon Young

What was the key takeaway from this year’s Dmexco, the digital marketing event? Its sheer scale. Hundreds of companies – many of which... Read more

Gordon Young - 25/09/2013

Digital Transformation

Hyundai's controversial 'suicide' advert

Did Hyundai actually benefit from suicide ad criticism?

Opinion: Gordon Young

‘A mum’s disapproval has always been an accurate barometer for what is cool’, proclaimed a promo for the computer game Dead Space 2. It’s... Read more

Gordon Young - 14/05/2013

Advertising

The Drum 'would not exist' without Margaret Thatcher

Why The Drum would not have existed if it wasn’t for Margaret Thatcher

Opinion: Gordon Young

If it wasn’t for Margaret Thatcher the website you are currently looking at would not exist. The 40 odd people I can see as I write these... Read more

Gordon Young - 09/04/2013

Media