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Oct 19 - 23

Discuss, debate and discover the future of agencies

The Drum relaunches: the moment for solutions is now

Gordon Young, editor of The Drum, offers his insight and opinion on various matters relating to media and marketing.

The Drum always listens to you, our reader. What we are hearing is that you don’t want to hear about problems. You want to hear about solutions. You want inspiration, originality and a deeper take on what’s really important.

Well, we’ve heard you loud and clear. That’s why The Drum is now dedicating all of our resources to providing solutions for our readers.

We know this isn’t a time for nostalgia or negativity. It’s about helping you understand both the challenges and opportunities at hand. That’s why we have focused all of our editorial coverage on actionable insights and guidance for our readers. We have also dialed up another special ingredient—positivity. Yes, our reporting will be balanced as always, but we won’t dwell on negativity for negativity’s sake.

Another key point of differentiation for The Drum: we truly a have a global worldview. We’ve expanded our staff in the US, UK and APAC—even adding our first ever editor in India. We all work together as one team to address the trends of a global economy that’s changing by the day, if not the minute.

To get a clear sense of what we are doing and why, I encourage you to read our manifesto. It defines our mission and how we will help solve your problems.

With that I just want to say thank you from the entire team and from me personally. As one of the founders who started The Drum when I was 19, I couldn’t be prouder and more inspired by where we are today as both a publication and a solutions source.

We know this only the beginning of the transformational moment that we are all navigating together. That’s why The Drum will continue to evolve. Along the way, we always want to hear from you. You are the biggest part of the solution. Our editors and staff are here to help you and we will continue to shape what we do based on your advice and your feedback so that each and every time you read The Drum you’ll think: problem solved!

Gordon Young is editor-in-chief and co-founder of The Drum

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