Digital Transformation Festival gets underway – here’s what to expect

Gordon Young, editor of The Drum, offers his insight and opinion on various matters relating to media and marketing.

Today The Drum is inviting you to attend one of our most ambitious events to date – a new type of festival taking place online and dedicated to the timely topic of digital transformation.

Underway now, the first-of-its-kind Digital Transformation Festival is a global conference you can attend no matter where you are. You don’t even have to leave your chair to be in the audience.

It’s no secret that the coronavirus crisis has shut down industry events from London to Singapore to Texas. That’s why when we made the decision to pull The Drum Pubs planned for Advertising Week and SXSW this week, we rapidly redeployed our teams to turn these physical gatherings into a virtual one.

From now until 30 April, thedrum.com and our new dedicated Digital Transformation Festival website will be playing host to a vast array of lively panel discussions, interviews and talks – just like you’d expect from a real-world conference, but broadcast online and free to view.

Highlights of the agenda include:

► A fireside chat with Accenture Interactive chief, and The Drum's latest guest editor, Brian Whipple in New York.

► A special session in partnership with BBC Global News examining the coronavirus’s economic impact on advertising budgets, brands and publishers.

► Feisty panel discussions on the future of work, the prospect of pitching in a WFH world and a look at whether voice technology will now finally move from gimmick to godsend.

► Former England star striker Eni Aluko discussing the evolution of women’s sport in the company of Adidas, Iris and Barclays.

► And many more panel discussions, webinars and talks, featuring some of the world’s biggest brands and brightest thinkers. See the full programme here.

In addition to the daily streaming sessions, The Drum’s reporting team will be delivering regular in-depth features delving into some of the most interesting industry issues of the day, from the boom in food delivery app use to the opportunities for advertisers within video games.

Among this wealth of new articles, you’ll also find exclusive, in-depth interviews with some of the smartest minds in marketing, kicking off with today’s one-on-one with Verizon Media chief Guru Gowrappan, who tells us what's on the horizon for Verizon.

And we'll be revisiting some of the best writing on digital transformation we’ve ever published – like this behind-the-scenes look at Ikea's digital app strategy – to build an extensive educational library on the subject that is open to everyone in marketing.

Just to prove there's still life in analogue media yet, all our activity will culminate in a bumper edition of The Drum print magazine, rounding up all the best content from the festival, published on 30 April.

We’d love to hear what you think we could add to this festival programme, so get in touch using the hashtag #DTFest on social media.

Ready to get stuck in to all this content? Join the event now.

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