With Christmas just around the corner The Drum has pulled together a selection of work from...
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Wikipedia has released its first ever annual review video, creating a summary of 2014's highs and lows using fully-free content uploaded to the site by contributors.
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This year Black Friday hit the UK in a big way, with the country’s largest retailers all fighting for a share of consumer spending, on one of the most lucrative shopping days of the year. According to internet retail experts IMRG, an...
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From recent conversations with marketing and digital directors at blue chip brands, it’s clear that big data, open source, content marketing, personalisation and online communities are just a few of the trends that are ...
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Once upon a time, not very long ago, media agencies employed people to do one of two things: plan or buy media campaigns. Creative agencies did their thing, PR agencies theirs, and so on and so forth in a nice, orderly fashion....
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I would be lying if I said 2014 hasn’t seen dramatic changes in the world of e-commerce.
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In Digital Advertising, 2014 has been all about programmatic and the industry continues to grow at a rapid pace on all fronts; display, mobile, social and video.
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There’s a lot of noise in the media about data versus creativity, and John Hegarty’s comments at Cannes about the ‘digital terrorist’ made me laugh too. It reminded me of myself, back in the late 90s as...
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In 2014 we have seen content marketing come of age; almost every brand and agency has embraced content marketing as a unifying strategy for audience engagement and customer acquisition.
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AT&T had the most shared sponsored post on Tumblr in 2014, the platform has revealed in a blog.
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From wearables to augmented reality, Bell Pottinger Digital has revealed its 15 marketing trend predictions for 2015.
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The death of actor Robin Williams this August topped 2014’s global Google search terms.
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Excitement, shock and anger were among the emotions that drove conversations about TV shows this...
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As 2014 nears its end YouTube has announced its top ten most viewed videos of the year, with a fair share of candid pranks, talent show shocks and alluring ads making the list.
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YouTube has revealed the top 10 most watched adverts on YouTube for 2014, with Nike topping the...
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It’s been a record-breaking year on Twitter, the company revealed in its annual round-up,...
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The Scottish Referendum was the most talked about subject on Facebook in the UK in the last year, while the World Cup dominated the global conversation, Facebook has revealed.
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Activia’s La La La ad featuring Shakira has been named the most shared video of the year by Unruly in its Video Sharing Awards (VSAs).
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Over the course of the past few days, The Drum has been celebrating the movers, shakers and...
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