Annual Review 2014 Converse Music Sponsored

Tumblr reveals most shared sponsored posts of 2014: AT&T, Axe, IBM and more


By Ishbel Macleod, PR and social media consultant

December 16, 2014 | 7 min read

AT&T had the most shared sponsored post on Tumblr in 2014, the platform has revealed in a blog.

Axe Tumblr post

In a series of Tumblr blogs revealing the most shared posts on the year, it was revealed that the post, under the brand’s name ‘themobilemovement’ had racked up 448,807 notes

The second most popular post, a GIF of waves washing over feet on a beach, led to 174,789 notes.

The full top ten list can be seen below.

10: General Electric

This post from General Electric received 66,115 notes (reblogs and likes)

GE scientists are developing superhydrophobic surfaces to keep ice off of aviation equipment and wind turbines. The Slow Mo Guys captured this footage with their Phantom Flex camera on a recent trip to GE Global Research.

9: Converse Music

This post used music to rack up 68,470 notes.

"Hero" by Frank Ocean + Mick Jones + Paul Simonon + Diplo.

Converse Three Artists. One Song

Additional vocals from the West Los Angeles Children’s Choir.

8: IBM

Words of wisdom shared on the tech brand's Tumblr received 90,900 notes

7: Dior

A snippet of an ad starring Charlize Theron led to 92,270 notes

"The future is gold". J’adore Dior, the new film, starring Charlize Theron.

6: Trolli

A model photoshopped to be tripping over a Trolli sweet was shared 98,520 times.

Bad Fall Fashions.

5: Virgin Mobile

A cat taking a photo led to 109,649 notes for Virgin Mobile's sponsored post

Put a #Catsie on the internet for a chance to win some internet worthy prizes from Virgin Mobile.
4: Adidas
A post promoting the new Adidas range racked up 122,685 notes

Dropping worldwide April 1st.

3: Axe

A sponsored post from Axe saying how long you should spray for led to 152,596 notes.

Check yourself. It doesn’t take much to get the most out of our daily fragrances.

2: St. Ives

This competition promotion received 174,789 notes

Been day dreaming about going on the adventure of a lifetime? Enter to win a trip to Hawaii, where you’ll #NeverBeDull

No purchase necessary. Open to 50 US & DC, 18+. Ends 5/1/14. For rules, visit our Tumblr.

1: AT&T

This post - sent as just the picture, was Tumblr's most shared sponsored post fo 2014

Shared from themobilemovement using Embeddlr

Annual Review 2014 Converse Music Sponsored

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