AT&T had the most shared sponsored post on Tumblr in 2014, the platform has revealed in a blog.
In a series of Tumblr blogs revealing the most shared posts on the year, it was revealed that the post, under the brand’s name ‘themobilemovement’ had racked up 448,807 notes
The second most popular post, a GIF of waves washing over feet on a beach, led to 174,789 notes.
The full top ten list can be seen below.
10: General Electric
This post from General Electric received 66,115 notes (reblogs and likes)
This post used music to rack up 68,470 notes.
Words of wisdom shared on the tech brand's Tumblr received 90,900 notes
A snippet of an ad starring Charlize Theron led to 92,270 notes
A model photoshopped to be tripping over a Trolli sweet was shared 98,520 times.
A cat taking a photo led to 109,649 notes for Virgin Mobile's sponsored post
A sponsored post from Axe saying how long you should spray for led to 152,596 notes.
2: St. Ives
This competition promotion received 174,789 notes
This post - sent as just the picture, was Tumblr's most shared sponsored post fo 2014