They say all good things come in threes. Three musketeers. Three little pigs. Third time’s a charm. And the power of three has made itself known in adtech, too.
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When a big company wants to grow mindshare, it supplies brand creative to its media partner, along with instructions for targeting. The task is to place the ads for maximal effect. This was a straightforward task when only a handful of networks...
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Gobs of data fuel every aspect of marketing these days. Without all kinds of fresh data at your disposal, your brand is at risk. You’ll make wrong decisions, lose the competitive edge, and watch your competitors zip past you. However,...
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Connected TV (CTV) is taking off. We reached 42% penetration in UK households alone last year – but the momentum is truly global and shows no sign of stopping. That presents a wealth of opportunity for advertisers, with some studies showing...
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If someone talks about the many ways that martech has been helping marketing teams, the list will be almost endless. New tools are launched every day to deliver very specific data and measure all types of key performance indicators (KPIs)...
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“If you want to make a ton of money you can help clients figure out their social creative. The agencies don’t want to touch it” Some choice words at my leaving drinks in 2016 after five and a bit years working for a big blue chip...
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If you have an App, you probably know that one of the best ways to monetize your titles is through mediation. How to choose the best option? Which features are the most important? Here at Lab Cave, we have tested almost every solution available in...
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We’re an amazing global group of consumers. According to a study by Nielsen, Americans spend nearly 12 hours a day consuming media. Today, content can be seen anywhere, at any time, on any device, nearly worldwide. Platforms like Amazon...
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Agencies! Your competitors are no longer your neighbours in the league tables. In fact, your competitors are no longer limited to agencies in the UK.
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Programmatic: the adtech phenomenon of the last decade? However highly you rate it personally, it has transformed the ad industry – but the buzz and the know-how hasn’t necessarily always filtered through to marketing. In fact, all too...
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From wellness apps to dating apps to gaming apps to productivity apps - thousands of apps are getting listed on app markets every day. The promising mobile market is turning into a fierce battleground. As competition intensifies, many app...
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If someone talks about the many ways that martech - the technology used in marketing - has been helping marketing teams, the list seems to be almost endless. New tools are launched every day to deliver very specific data and measure all types of...
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IAB UK recently launched National Anti Click-Through Rate Day, to highlight the industry’s over-reliance on vanity metrics for measuring digital ad effectiveness. This light-hearted message underlined a more serious need for advertisers to...
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Connected TV (CTV) is booming. In the UK alone, CTV growth is predicted to reach £220m by 2020, while the rest of the world has seen an astonishing increase of nearly 100 million new CTV sets every year.
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2018 will go down as the year in which advertisers spent a huge amount of time and energy debating whether they should in-house or outsource different elements of their marketing supply chain. And while the debate has often been led by digital...
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Homepage traffic has been the gold standard for measuring digital marketing success for almost two decades. Marketers have optimized organic and paid search strategies to drive consumers to a brand’s homepage, which digital directors...
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It’s predicted that 50% of searches will be voice activated by 2020 (Comscore). I’m slightly pessimistic we will reach this level of adoption; however, I think 2019 will see the foundations laid for people to drastically begin changing...
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I’m not a great one for crystal ball-gazing so I’ll try and keep this objective. The direction of travel is well established – ‘Transparency Land’ here we come!
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