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Knowledge Bank - Digital

Digital

The developments in contextual intelligence that are presenting leap-ahead opportunities for marketers today

The five changes shaping the future of contextual advertising

Until recently, contextual solutions for advertising served two basic purposes: blocking dangerous or inappropriate content for brand safety reasons and identifying potentially relevant inventory for ads based on keywords or other context signals.... Read more

Derek Wise - 21/11/2019
Advertising
user journey ez systems

What are Digital Experience Platforms (DXPs) and why they will replace CMS to ensure your business success.

You are probably familiar with CMS (content management systems), you may have even been through a couple of different CMS implementations in your organization. Likely, you will have gone through a first-generation one in the early or mid-2000s... Read more

Roland Benedetti - 20/11/2019
Digital
Digital decluttering has led to deeper relationships and more collaborative decision-making

Sparking joy: tidying up programmatic media

Celebrated organisational consultant Marie Kondo asks, “Does this spark joy?” when considering which items to keep, and which to throw away when tidying up her home. Interestingly, if I were to distil down much of the activity of... Read more

Stephen Wing - 11/11/2019
Advertising
Attend Branded Content Day to discuss this topic and many more

Artificial intelligence: the fall of the Mad Men and the rise of the machines

For many people, AI has sinister connotations. For them it conjures up a future where robots rule the world and humans are slaves to the algorithm. And they’re right to be wary. But like it or not, it’s here to stay. For the marketing... Read more

Graham Hayday - 08/11/2019
Advertising
Sorting the tech from the tat with Martech Alliance's help

Sorting the tech from the tat: 4Ps of marketing technology

Equipping your organisation with the technology to do business at a high level shouldn’t have you waking up in a cold sweat at night. Certainly, there is no shortage of solutions out there. Talking about martech alone, at... Read more

Rachael Smith - 07/10/2019
Advertising
Martech, one of the most important marketing disciplines of all time

Why martech is a marketing issue for every CMO

Marketers can't afford to ignore Martech. The upcoming #MarTechFest aims to help make the space a little simpler for all of us to understand ... Read more

- 10/09/2019
Advertising
Can mobile be the one device to connect them all?

Closing the circle: connecting the world of programmatic advertising

80-90% of people in the most advanced markets own a smartphone today – and this number keeps growing, allowing mobile advertising to dominate digital ad spend since 2015. With this, other trends are continuing to soar, such as Connected TV... Read more

Ekaterina Rabe - 21/08/2019
Advertising
The customer, vendor, and agency equilateral triangle

The customer, vendor, and agency equilateral triangle

It’s all about relationships, trust, and open channels of communication. A collaborative approach between customer, vendor, and agency reaps huge benefits for all parties.  ... Read more

Roland Benedetti - 20/08/2019
Advertising
MNFST

Why unicorn brands are so focused on building communities

Traditional digital marketing strategies fall flat in the age of ad blockers and brand over-saturation. Meanwhile, competition gets tougher and customer acquisition costs go up. The modern digital economy requires a unique approach to marketing.... Read more

Misha Sokolov - 09/08/2019
Digital
Account based marketing in three key steps

Making strides with ABM in three key steps

Account-based marketing (ABM) is an effective business-to-business (B2B) marketing strategy with a host of benefits as cited in AdRoll’s RollWorks blog post “17 ABM statistics that will make you rethink your 2018/2019 strategy.”... Read more

Cristina Olivera Heise - 29/07/2019
Digital
Chatvertising

It all starts with a chat - how brands are seeing increased returns from ‘chatvertising’

The first banner ad ran in 1994 by AT & T and it said ‘click on this’, generating a 44% CTR. What is surprising, and not in a good way is that we are still running banner ads today and are disappointingly happy to accept a CTR... Read more

- 23/07/2019
Digital
Find out how to choose your brand font

Everything you need to find “your type”: How to choose your brand font

Choosing the right font for your next project is more than just an aesthetic decision. Brands have numerous factors to consider, from price to deadlines to the importance of being unique, all of which influence the selection process. ... Read more

- 03/07/2019
Advertising

Talent first, influence second

How a multi-million-pound investment from Dorfman Media Holdings will allow Talent Village to be at the forefront of this game changing movement. ... Read more

- 01/07/2019
Advertising
Download the reputation management whitepaper

How to take your reputation management strategy to the next level

Most brands realize why reputation management matters so much: With the proliferation of platforms like Yelp and TripAdvisor, everyone is now a critic — and the reviews customers give your business impact how search engines and... Read more

- 25/06/2019
Digital
Cannes Lions x RTL AdConnect

Cannes Lions x RTL AdConnect: Mattel, Dunkin’ and Coca-Cola talk brand responsibility and more on the final day

Cannes Lions, Day 4: Thursday was a day of responsibility and engagement. ... Read more

- 21/06/2019
Advertising
Cannes Lions x RTL AdConnect

Cannes Lions x RTL AdConnect: Kem Centinay and TikTok talk influencers and brand ambassadors on day three of Cannes

This third day on RTL AdConnect’s beach was dedicated to influencer marketing and creativity. ... Read more

- 19/06/2019
Advertising
RTL AdConnect in Cannes 2019

Cannes Lions x RTL AdConnect: Bose and CBS Interactive reveal all about innovation on day two of Cannes

Cannes Lions, Day 2: an exciting second day on RTL AdConnect's beach was dedicated to innovation in all its forms. ... Read more

- 18/06/2019
Advertising
RTL AdConnect at Cannes Lions 2019

TikTok, Mattel and Coca-Cola head list of brands speaking at Cannes Lions x RTL AdConnect events

TikTok on brand ambassadors, Mattel on the longevity of Barbie and Coca-Cola on storytelling are just three of the events RTL AdConnect has programmed as part of its Cannes Lions Festival activities. ... Read more

- 17/06/2019
Advertising
Expand reach with TV Audience Targeting

Expand reach with TV Audience Targeting

Hunting for the next big advertising solution? TV is the answer. While traditional TV is no longer a viable standalone strategy, it can be coupled with a cross media approach. As a widely used strategy, brands have the opportunity to optimize... Read more

Emily Raneri - 14/06/2019
Digital
Five reasons China is the land of opportunity

Five reasons China is the land of opportunity for marketers

The meteoric rise of China and its economy is perhaps unlike that of any country before it. In 2018 it grew 6.6% – and that was a slow year (for context, the UK grew 1.4% in the same period). ... Read more

- 14/06/2019
Advertising

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