With awkward kick-off times potentially dampening viewer enthusiasm for the Fifa Women’s World Cup in some core football markets, how can advertisers effectively support the tournament in other ways?
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Zuckerberg’s rival to Musk’s Twitter dropped earlier this month and marketers have been busy since figuring out how best to use it. Here’s what they’re saying.
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LinkedIn recently changed its algorithm, prioritizing detail and knowledge over virality. We asked marketers from our LinkedIn network for their latest tips and tricks to get breakout LinkedIn hits.
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Global chief Mark Read and UK boss Karen Blackett explain how the holding company is navigating the threats posed by generative AI to its workforce, margins and service proposition.
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Both WPP and Dentsu have moved into plush new premises in the center of Manchester. But in this hybrid age, and with WPP and co increasingly talking up the prospects of AI, why invest in urban space now?
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Ad agencies can’t stop talking about AI. But how much of that rampant enthusiasm has translated into tangible results? And how are they actually applying the tech? We decided to find out in an effort to separate the reality from the hype.
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Partnerships are all the rage right now – due, in part, to squeezed media budgets. We look at how they can offer a way for brands to tap into new audiences and gain some organic PR.
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As the French holding company merges its London agencies Cake and Jump and extends its Havas Play business into the UK, we catch up with Rosie Holden, who will be running the show.
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The Gen Z cohort is on track to become the largest customer base by 2026, so it’s worth getting to grips with what they want and how to give it to them. We dive into their likes and dislikes, the brands best catering...
Planners at the broadcaster and the Publicis Groupe agency share how network building can work outside the scaffolding of formal commercial agreements.
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