The Premier League midfielder and director Carly Cussen explain why they’ve launched a production company.
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The two-way assessment of mutual attraction is an important piece of the pitching process – for both the brand and the agency. And as Hero Collective’s Joe Anthony tells us, it can let smaller players stand out.
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As part of a series looking at how agencies are making use of generative AI tools in their work, Anomaly’s Chris Neff explains the pros and cons of Runway.
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The US agency group’s founder Mark Penn explains how the company also reduced its predictions for annual net revenue growth on the back of large US tech firms cutting marketing investments.
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There is so much more to them than eating avocado on toast and prioritizing flat whites and Netflix subscriptions over buying a house!
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Marketers will review whether their tie-in efforts were timely enough as the Barbie juggernaut moves on. Picking your moment isn’t always easy – so we asked a bunch of agency experts how to manage it.
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TikTok is the fastest-growing video platform with high attention rates and a younger cohort making the app a compelling opportunity for brands - if done right. We speak to brands and agencies to find out how to master TikTok.
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As part of our series looking at how agencies are reinventing their approach to new business, Total Media’s Pedro Martins explains how B Corp status and research expertise have helped it improve its win rate.
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WPP has cut its revenue predictions for 2023 as the tech spending slowdown in the US hit its creative agencies. Analysts break down the results.
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New research has found PRs are being coerced into greenhushing activities by brands. We explore the scale of the issue and what they should do about it.
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We Are Social’s Singapore team explain how they’re using gen AI text-to-speech tool ElevenLabs to make more engaging chatbots and virtual influencers.
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Sandra Alfaro on her plan to increase organic growth at the buzzy indie agency on the back of its Cannes Lions Agency of the Year accolade.
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Global digital audio ad spend increased by a staggering 57.9% in 2021 and 20% in 2022 with further growth expected in 2023, according to the IAB. With cash flooding into the sector, brands are now fighting for ears not just eyes - we look at the...
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A calculator was developed for the UK government to score media owners on their environmental and social impact. Now it’s available to all Omnicom Media Group clients.
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This week’s debate considers how behavior change campaigns such as Ogilvy’s recent work in London can be effectively measured further down the line.
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As agencies go toe-to-toe to win and retain clients in a testing market, the chief growth officer is in hot demand. The Drum meets the first incumbent of the post at one of Australia’s major shops.
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Michael Komasinski, Dentsu’s new boss for the Americas, sits down with The Drum to share his plan to meet the holding company's mounting challenges.
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VCCP’s Faith team explain how they’re using Stable Diffusion in their work right now.
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