We continue our series examining how agencies are approaching the pitch process anew by looking at how creative shop Creature approaches the initial creds/RFI stage.
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Gen Z consumers want to use augmented reality when buying online. Here’s how retailers can get the most out of the bourgeoning social shopping space.
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AI efficiencies could untether commercial growth from headcount for service businesses. That’ll have implications for agencies, clients and staff.
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This week, we ask agency experts how they’d battle public indifference to climate change messaging.
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Overexposure to the tech sector is the culprit behind the company’s second warning to investors in a year.
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Brands are all desperately chasing Gen Z’s eyeballs – as well as their Klarna accounts – despite older demographics having more wealth than any other generation. We take a look at that untapped potential.
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Agency groups are shouldering economic weather, shifting client demands and readying for an AI-led era of advertising. But growth in the second quarter has come much quicker for Publicis than its rivals in the US.
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Kicking off our new series looking at how the ad industry is attempting to reinvent the pitch process, we explore the impact of the Pitch Positive Pledge one year on.
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The image-generating software has become one of the most popular AI applications on the web. We discover how creative agency Uncommon is getting the best out of the tool.
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Agencies and industry bodies are closely monitoring government regulation of AI tools. But if legislation takes too long, should adland move ahead with an AI ethics regime of its own design?
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Faithful fans watching in the west will be setting early alarms to catch live World Cup matches from Australia and New Zealand. But there are plenty of ways that brands can ensure time differences don’t prevent them from reaching...
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As the first piece of major legislation governing the use and development of AI, the European Union’s proposed Artificial Intelligence Act could have significant implications for digital, creative and media agencies looking to integrate and...
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With new agency partner in tow, Jameson is planning a marketing blitz to build on a record sales period.
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With awkward kick-off times potentially dampening viewer enthusiasm for the Fifa Women’s World Cup in some core football markets, how can advertisers effectively support the tournament in other ways?
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Zuckerberg’s rival to Musk’s Twitter dropped earlier this month and marketers have been busy since figuring out how best to use it. Here’s what they’re saying.
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LinkedIn recently changed its algorithm, prioritizing detail and knowledge over virality. We asked marketers from our LinkedIn network for their latest tips and tricks to get breakout LinkedIn hits.
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As marketers weigh up the risk and return of bringing their brand to Threads, we compile some of the advice from agency experts.
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The French holding company has acquired a controlling stake in one of the most successful indie shops in Britain.
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