Insight - Advertising


All aboard with social media: how one campaign resulted in success for Arctic challenge

The article highlights how Carswell Gould created and implemented the strategy, including... Read more

How much do Google rankings fluctuate in a day?

The article is based around the results of a test undertaken by Greenlight. They took 1,000... Read more

Social media stunt creates buzz around the alternative papal visit

In this article, find out how NSDesign's stunt resulted in increased reach, Twitter trending and... Read more

‘Live on Location’ pushes Clyde 1’s buttons with increased audience figures

Bauer Media Scotland wanted to launch the revitalised Clyde 1 brand proposition, with the aim of... Read more

Website benchmark survey: Insurance companies struggling to meet customer needs online

Global Reviews, a leading international research company, provides the latest of our monthly... Read more

Young British Designers are top 50 Fashion Insiders thanks to social media

The article highlights the background to the launch and campaign, the objectives, the... Read more

Social media enables Which? to fix company cock-ups

The feature examines how Which? has used social media to achieve the following: ... Read more

DADI Awards 2011: the winning work

DADI Awards 2011: the winning work video

The winner of the 2011 Grand Prix is Branded3 for Twitition. The Chairman's Award was given to... Read more

No curb on enthusiasm: how London agency Curb is innovating outdoor media

This feature highlights some of Curb's projects, such as crop circle-inspired advertising for... Read more

Cream Yorkshire 2011: the winning work

The 2011 Grand Prix winner is Savvy Marketing for Soreen. ... Read more

Creative round-up: Uniform, Publicis London, I Love MCR

In this creative review, The Drum takes a look at some of the most interesting creative work and... Read more

Which? Conversation allows consumers to make a positive impact

The case study highlights: ... Read more

Understanding Google Analytics Premium

Matt Trimmer, Principal Consultant and Managing Director of ivantage takes a look at Google... Read more