Insight - Advertising


Data: a marketer's most valuable asset, or most wasted?

In this feature article, Peter Thompson, Commercial Director at customer insight specialist... Read more

Research reveals only 5% of UK brands have a positive impact on quality of life

Research by Havas Media reveals that only 5% of UK brands have a noticeable positive impact on... Read more

Study finds that smartphone rules over wallet

An international study commissioned by technology specialist Cisco has found that young... Read more

Back to the drawing board: Manchester and Salford Illustrated

The Drum takes a look at some of the work from the Manchester and Salford Illustrated exhibition,... Read more

What's the meaning of 'Like'? Research reveals insight into Facebook 'Like' button

Research by ExactTarget has revealed that brands should be careful not to overestimate the... Read more

Survey reveals marketing insight into baby brands and how Mums buy

A recent survey has revealed insights into expectant mothers’ perception of baby brands and... Read more

Creative round-up: Scottish Chamber Orchestra, Glad Creative, Ben Eine

The Drum brings you a round-up of some of the interesting creative work from recent campaigns,... Read more

Website benchmark survey: Credit card companies need to up their game online

Global Reviews, a leading international research company, provides the first of our monthly... Read more

Creative round-up: BBC, Arjowiggins, BT Vision

In this creative review, The Drum takes a look at some of the most interesting creative work and... Read more

The next living-room revolution: internet-connected TVs

In this feature article, The Drum presents highlights from research conducted by the Internet... Read more