As digital agencies seek to adapt to lower tech spending, we ask a crop of agency leaders in the UK and US how they’ve created more diverse client rosters at their businesses.
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Digital agencies in media and creative are starting to hire to boost their AI capabilities. We explore what skills they’re after, where they’re finding them, how they’re shaping teams and where it could lead.
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As agency businesses attempt to stay ahead of competitors in the race to adopt AI tools, holding companies are prioritizing partnerships with big tech.
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The smoothie brand needs to innovate to maintain its position in the UK and Europe. Marketing boss Irem Mainwaring tells us how she hopes new agency partner Neverland will help.
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As part of our US Advertising and Agency report, we compiled a list of the most talked about evolving trends in TV advertising for 2023. Find out how your brand can stay on top of the TV advertising progression.
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Messaging fatigue and market saturation have made it harder for brands to succeed with sustainable products. Here’s how agency partners are helping.
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The latest data for Japanese holding company shows the group is on track to expand CT&T business, but analysts suggest it needs to refine its offering further.
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Neuromarketing looks at how companies can influence customers on a psychological level. Learn how your brand can use neuromarketing to shape your brand’s marketing strategy.
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Your brand’s ads should enlighten, engage and supercharge your metrics. Once that changes, it’s time to take a look at how to combat ad fatigue to keep viewers coming back for more.
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With consumer and regulator sentiment hardening and major industry shifts due, we look at how chief data and product officers are becoming increasingly vital to agency-client relationships as part of our data deep dive, The New Data &...
Stagwell saw organic growth slip in its first-quarter financial results, released today. CEO Mark Penn says the group was exposed to a slowdown among tech clients.
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