Insight - Advertising


Marketing strategy ensured success for Royal Deeside food events

The main objective of the marketing campaign was to secure local business participation in the... Read more

Creative round-up: Bartle Bogle Hegarty, The Red Brick Road, Clock Creative

Submit work to feature in The Drum magazine and online in subscriber Insight section. Contact... Read more

Check-in for the modern age creates buzz around Radisson Edwardian

The article explores the various social media initiatives put in place by the partnership between... Read more

15 agencies you should have heard of

The Drum takes a look at a list of 15 hidden gems, compiled by the combined expertise of RAR, The... Read more

Photo sharing strategy places Yorkshire on destination wishlist

The article highlights the objectives behind the implementation of the ‘Destinations’ section of... Read more

Augmented reality app lets Guinness fans quench their thirst

In this article, we publish the case study from Geronimo, which includes: ... Read more

All aboard with social media: how one campaign resulted in success for Arctic challenge

The article highlights how Carswell Gould created and implemented the strategy, including... Read more

How much do Google rankings fluctuate in a day?

The article is based around the results of a test undertaken by Greenlight. They took 1,000... Read more

Social media stunt creates buzz around the alternative papal visit

In this article, find out how NSDesign's stunt resulted in increased reach, Twitter trending and... Read more

‘Live on Location’ pushes Clyde 1’s buttons with increased audience figures

Bauer Media Scotland wanted to launch the revitalised Clyde 1 brand proposition, with the aim of... Read more

Website benchmark survey: Insurance companies struggling to meet customer needs online

Global Reviews, a leading international research company, provides the latest of our monthly... Read more

Young British Designers are top 50 Fashion Insiders thanks to social media

The article highlights the background to the launch and campaign, the objectives, the... Read more

Social media enables Which? to fix company cock-ups

The feature examines how Which? has used social media to achieve the following: ... Read more