Insight - Advertising

Advertising

Website benchmark survey: Insurance companies struggling to meet customer needs online

Global Reviews, a leading international research company, provides the latest of our monthly... Read more

Young British Designers are top 50 Fashion Insiders thanks to social media

The article highlights the background to the launch and campaign, the objectives, the... Read more

Social media enables Which? to fix company cock-ups

The feature examines how Which? has used social media to achieve the following: ... Read more

DADI Awards 2011: the winning work

DADI Awards 2011: the winning work video

The winner of the 2011 Grand Prix is Branded3 for Twitition. The Chairman's Award was given to... Read more

No curb on enthusiasm: how London agency Curb is innovating outdoor media

This feature highlights some of Curb's projects, such as crop circle-inspired advertising for... Read more

Cream Yorkshire 2011: the winning work

The 2011 Grand Prix winner is Savvy Marketing for Soreen. ... Read more

Creative round-up: Uniform, Publicis London, I Love MCR

In this creative review, The Drum takes a look at some of the most interesting creative work and... Read more

Which? Conversation allows consumers to make a positive impact

The case study highlights: ... Read more

Understanding Google Analytics Premium

Matt Trimmer, Principal Consultant and Managing Director of ivantage takes a look at Google... Read more

Express Yourself campaign engages consumers with lingerie brand Freya

The case study outlines the integrated campaign, which aimed to increase engagement with the... Read more

B2B social media strategy gets sky-high results for world's largest passenger plane

This case study provides an insight into the B2B social media strategy implemented to drive sales... Read more

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