The Drum spoke to a cross-section of Yorkshire creative businesses to discover the mood of the creative landscape in the region. Read more
Yorkshire & Humber - 11/11/2011
This case study provides an insight into the B2B social media strategy implemented to drive sales... Read more
The National Institute of Health and Clinical Excellence (NICE) is to tender for its Electronic and Print Content framework.
... Read more
In this feature article, Peter Thompson, Commercial Director at customer insight specialist... Read more
Research by Havas Media reveals that only 5% of UK brands have a noticeable positive impact on... Read more
An international study commissioned by technology specialist Cisco has found that young... Read more
International - 09/11/2011
Marketing Manchester is getting ready to unveil its festive campaign to entice visitors to the city this Christmas.
... Read more
The Drum takes a look at some of the work from the Manchester and Salford Illustrated exhibition,... Read more
In this issue of THE DRUM, we cover the Yorkshire region. The Drum spoke to a number of creative businesses from the region to find out more about the state of the creative sector, and why it may just be exceeding expectations. This special review... Read more
Yorkshire’s creative reputation continues to survive and thrive, despite tough economic conditions. Whilst the entire industry suffers from post-recession slump, it must be said that Yorkshire’s fruits of creativity continue to grow. The region... Read more
Yorkshire & Humber - 02/11/2011
Research by ExactTarget has revealed that brands should be careful not to overestimate the... Read more
A recent survey has revealed insights into expectant mothers’ perception of baby brands and... Read more
Yorkshire’s creative reputation continues to survive and thrive, despite tough economic conditions. Whilst the entire industry suffers from post-recession slump, it must be said that Yorkshire’s fruits of creativity continue to grow. The region... Read more
Yorkshire & Humber - 01/11/2011
The Drum brings you a round-up of some of the interesting creative work from recent campaigns,... Read more
Following an initial industry summit of the trade bodies working within Scotland's creative community in August, Richard Draycott, managing director of the Marketing Industry Network, outlines the details of the second meeting that took place in... Read more
The judges of this year’s Social Buzz Awards give their thoughts on the future of social media.
As Chris Jones, social media manager of the BBC says, "Social media is here, it’s here to stay, it’s not going away." Read more
Cooker brand Belling wanted to reposition its brand by driving awareness amongst the Twitter community's cooks and foodies. PR and social media agency Umpf was tasked with creating a social media campaign that would deliver against these... Read more
Global Reviews, a leading international research company, provides the first of our monthly... Read more
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