Rethink has been named the best creative agency in North America and, indeed, the world in The Drum’s World Creative Rankings. Strategy chief Sean McDonald explains how it’s improved both revenue and rankings.
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For the second year running, the German agency has been named the best creative shop in EMEA in The Drum’s World Creative Rankings. Partner and creative chief Alex Schill explains how it tethers creative wit to commercial growth.
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2023 figures show growth slipped at the US challenger group, but CEO Mark Penn is predicting a bumper 2024 with the anticipated election ’slugfest’ pushing up political ad spend.
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The Drum’s World Creative Rankings find WPP and its networks top of the company rankings once again.
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The British retailer is moving content production into a new company with 140 staffers in partnership with ITG.
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This week, we’re eating in the Colombian capital of Bogotá – home to great coffee and some of the most mouth-watering menus in South America.
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WPP boss Mark Read says the holding company’s 2023 figures show it weathered a tough year. However, analysts suggest there are still plenty of questions to be answered about operating models and AI.
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Agencies are using AI to bring consumer data to life as aggregate personas and simulated focus groups.
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Consumer fads can allow new businesses to grow, but they can take smaller brands with them when shopping habits inevitably change. We ask agency experts how you can plan for the long term.
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A recent experiment by AI firm Pencil suggests advertising writers may need to watch their backs.
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In the latest installment of our series demystifying the industry’s many job titles, Amit Deshpande – chief marketing science officer at Omnicom agency Rapp – unpacks his role.
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Chief marketing officers at Wild Deodorant and the cosmetics group Brand Agency London share their trials and tribulations with the live shopping platform.
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We compile some top advice from new business experts about best – and worst – pitching practices.
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The right mascot can embody the spirit of a brand, but even the most iconic must keep pace with the times.
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Tighter budgets and tougher trading conditions for some advertisers have led to an increase in poor pitching performance over the last year.
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The renowned indie shop has taken a minority stake in the specialist creative agency.
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B2B marketing spend is up, so the French holding company is renosing its sector offering around a new acquisition.
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Eating is serious business. We continue our series on business, food and drink with a stopover in the Dutch capital.
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