As WPP continues its search for a new chair of its board, we unpack what chairs actually do in agency businesses.
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Brands have been evolving their loyalty programs over the past few years by trying and testing new ways to collect points and reward customers. Fashion retailer Kith’s loyalty program has been held up as the gold standard; we ask why.
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Agency workers are worried about the impact of AI on job security. What can managers do to reassure them?
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Gen AI usage among creative teams is moving from the experimental stage into the everyday. Indie agencies and in-house teams alike are finding major production savings.
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After a year and change in the top job at Oliver UK, former HR head Amina Folarin says she still feels like an outsider looking in on advertising.
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Mitch Monson was a young creative in Minneapolis when he worked with Prince to create the infamous Love Symbol. We talk to him as part of The Drum’s Entertainment Focus.
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Signaling that the agency rebundling trend is set to gather pace, two of the British holding company’s agency brands have been blended together.
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Influencer marketing used to be a numbers game where brands would make deals based on the number of followers on an account. But those days are long gone.
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As the business attempts to build on its revenue-boosting merger plan, Dept has gone all-in on AI tools.
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The former TV presenter talks to The Drum as part of our Entertainment Focus, sharing how she has been creating content on her terms since being freed from the ‘toxic’ pressures of the entertainment industry.
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He has been making people laugh since he was still at school. After three decades at the top of the comedy business, Saturday Night Live star Kenan Thompson shares how he’s using humor to make ad spots seem less like a classroom.
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The consultancy group is embarking on what is being touted as its biggest corporate restructure in decades. What could that mean for its marketing arm, Deloitte Digital?
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The coffee chain is the latest brand to do away with the chief marketer role after elevating its previous holder to CEO. The move could be seen as a vote of confidence for marketing... or an undermining of its importance.
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The Drum heads to Paris for a first look behind the scenes at the world’s largest sporting goods retailer’s massive rebrand, which spans strategy, design, internal culture and experiences.
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We continue our series on business, food and drink with a stopover in the Swedish city.
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It’s getting tougher out there for traditional creative agencies. FCB’s recent commercial performance, though, has defied industry trends. Global chief exec Tyler Turnbull explains how it has managed this.
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TikTok’s future in the US may be up for debate, but agency investment in social expertise isn’t slowing.
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The drinkware brand is at a critical juncture after seeing its revenues jump from $70m to $750m in 2023 to now being the butt of jokes. Backlash is expected when brands are thrust into culture, but the question is, what should Stanley do...
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