The drinkware brand is at a critical juncture after seeing its revenues jump from $70m to $750m in 2023 to now being the butt of jokes. Backlash is expected when brands are thrust into culture, but the question is, what should Stanley do...
WPP has been named the most awarded holding company on earth in The Drum’s 2024 World Creative Rankings. And chief creative officer Rob Reilly is more bullish than ever on the organization’s creative future.
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It’s not easy out there, so we’ve compiled some advice from new business experts about best (and worst) pitching practices. This time, we look at how to crack chemistry sessions.
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We speak to top copywriters and art directors about how they view AI challenges to their profession – and what they think juniors should do to secure their careers.
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The smoothie brand’s chief marketing officer, Kirsty Hunter, and executive creative director, Carol Feeley, explain how it took commuters underground to highlight the importance of fertile soil.
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The sustainable media brand was rocked by tough trading conditions and rising opposition to inclusive marketing investment last year. We speak to founder Amy Williams about how it pushed through.
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It’s not easy out there. So, we’ve compiled some advice from new business experts about the best (and worst) ways to pitch. This time, look at best practices for making your final argument to a client.
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Quality Experience’s Ari Weiss – one of the best creatives in the business, according to our World Creative Rankings – discusses his decision to follow a successful career at DDB with indie agency launch.
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The third edition of a bumper set of Agency Advice columns about emotional advertising explores whether successful emotional storytelling in ads comes from choosing the right time – or earning your chance to speak to audiences.
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Having just been named among the top 10 agencies in the industry in this year’s World Creative Rankings, we speak catch up with the Paris shop’s president, Bertille Toledano, about how it has translated French creative expertise into...
The partnership – through which IPG will harness Adobe’s AI GenStudio – follows hot on the heels of similar efforts among advertising holding companies.
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Ogilvy UK was one of the standout agencies in this year’s World Creative Rankings. The leaders behind the business tell us how they’re connecting creative quality to commercial results.
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