Agency leaders share their thoughts on whether older industry members are being retired early so younger people on lower salaries can deliver the work and vital cost savings.
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Having a famous face in your ad can give it instant virality, but as the food delivery app’s Susan O’Brien explains, endorsement deals aren’t always a walk in the park.
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For The Drum’s Health & Pharma Focus, we sat down with chief marketing officer Pete Markey to discuss the latest trends and how the retailer is responding to them.
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We caught up with US chief marketing officer Katie Williams as part of The Drum’s Health & Pharma Focus, finding out how brands such as Advil, Sensodyne and Tums are increasingly marketed through influencers to reach younger consumers.
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AI developers are facing a growing number of legal challenges and enforcement complaints over alleged violations of consumer privacy rights. Whether they’ll change their practices, however, remains to be seen.
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Brands are upping their budgets on event marketing, but with more money comes more pressure to prove the activation was worth the spend. We ask experiential experts for their top tips on measuring an IRL event.
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One less kidney and 12 weeks of recovery with no financial gain might sound like a big ask, but it’s a life-saving gesture. We go inside the Good Agency’s latest charity campaign to persuade people to donate their organs.
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As part of The Drum’s Health & Pharma Focus, we get the skinny on Ozempic’s marketing after the diabetes drug became known as a weight loss tool, for better or worse.
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We catch up with Andy Gent – as well as director Tim McNaughton and McCann London’s Regan Warner – for a behind-the-scenes look at how they painstakingly created the delivery app’s ‘The Joy in Everyday’...
The chief strategy officer at the ad agency that swept Margaret Thatcher into office 45 years ago says that UK Prime Minster Rishi Sunak and Labour leader Keir Starmer are slugging it out in a declining category and the entire legitimacy of...
The beloved British brand has its roots in counterculture, but in the quest for growth, it got a little too big for its boots. With the business faltering, we look at how it can cement itself back in culture.
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Agencies share their thoughts on when a brand should choose to follow a popular trend or trope with their advertising and what they should consider before jumping on a creative bandwagon.
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In an exclusive interview with The Drum, the Amsterdam agency’s co-founder, Chris Mendola, and global CEO, Sander Volten, delve into the ads that made its name and explain how it is commemorating a quarter of a century with a rebrand...
The private sector has been awash with fervent enthusiasm towards generative AI. But now, a small number of brand leaders are beginning to adopt a different posture, highlighting the potential harm of technology more than its immediate commercial...
Leaders share their thoughts on how they are seeing the role of the CMO changing and how it’s impacting the way they operate and develop services for the future.
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