Understanding Paid and Earned Reach on Facebook examines the impact of paid media in relation to... Read more
International - 25/10/2012
The legacy of the Olympic Games on the out of home industry is explored in this thought piece, as Kinetic Worldwide's Nick Mawditt draws on key findings from a recent Kinetic report into the issue. The report assesses the contribution of consumer... Read more
Research from MPG Media Contacts and Lightspeed Research into 'the social shopper' has found that... Read more
Nokia has a diverse range of mobile products, tens of thousands of employees and a huge customer base spread across most of the world. Nokia wanted a social media insight solution that was global, accessible, and actionable and could communicate... Read more
International - 12/10/2012
This issue of The Drum features some of the best pieces of advice garnered from the creative industry, favoured ad moments and film clips from Thinkbox's Tess Alps and an interview with Harvest Digital MD Emma Wilson.
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Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to... Read more
The Kenshoo Global Search Advertising Trends report analyses the performances of paid search ads... Read more
International - 11/10/2012
Brandwatch conducted some research into the brands' online footprints, common perceptions online and how the brands stack up to their competitors.
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A report on the shopping behaviour of smartphone users in Europe has highlighted the role of mobile in consumer habits.
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The Drum spoke to Grapple, M&C Saatchi Mobile, Shout Digital, Reactiv Apps and Shout Digital to determine the challenges within app development, including Read more
The Drum spoke to Apadmi, Fetch, M&C Saatchi, Reactiv Apps and Selesti to determine their views on whether web apps will eventually overtake native apps. Read more
Ideas are at the heart of this issue of The Drum, with a special edition of The Works showcasing the Assorted Nuts Project – a photographic celebration of some of the greatest creative thinkers in British advertising, including Sir John Hegarty,... Read more
For the brands fully at ease with social media, it is simply one part of their wider marketing strategy and they understand how to use it to their advantage and create measurable results.
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In analysing the different types of location-based marketing and drawing on recent findings into consumer use of mobile, Barratt provides an insightful guide to retail brands looking to utilise location-based technologies effectively. Read more
The findings from the five-year iPhone anniversary report questions whether consumers have an upgrade addiction, with 70 per cent of US respondents who currently own an iPhone planning to purchase the iPhone 5 and 89 percent intending to purchase... Read more
International - 20/09/2012
Compiled from a survey of the UK's digital agencies, The Drum UK Digital 100, sponsored by Green Square and Digital Gurus, ranks agencies based on their UK digital fee income.
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Epson delivered a 19 per cent lift in consumer consideration across Europe using Rocket Fuel's award-winning Real-time Brand Optimisation Technology. Read more
The case study details the thought process behind the campaign, implementation of the strategy... Read more
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