WPP boss Mark Read says the holding company’s 2023 figures show it weathered a tough year. However, analysts suggest there are still plenty of questions to be answered about operating models and AI.
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Consumer fads can allow new businesses to grow, but they can take smaller brands with them when shopping habits inevitably change. We ask agency experts how you can plan for the long term.
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In the latest installment of our series demystifying the industry’s many job titles, Amit Deshpande – chief marketing science officer at Omnicom agency Rapp – unpacks his role.
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Chief marketing officers at Wild Deodorant and the cosmetics group Brand Agency London share their trials and tribulations with the live shopping platform.
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Agency groups have made big investments and pursued strategic alliances with AI players, but open-source models could be another route to establishing an AI edge.
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Last month, the deodorant brand launched its first-ever TV ad, sharing its plastic-free mission. As marketing director Harry Symes-Thompson tells The Drum, however, communicating sustainability hasn’t always been his top...
Ad agencies can, at times, appear allergic to investing in themselves. Here’s some sage advice for winning your arguments with the finance department.
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