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Samuel Scott
The promotion fix columnist
The Drum
Opinion
AI or BS? How to tell if a marketing tool really uses artificial intelligence
Opinion
Digital attribution is dead! Les Binet tells us why marketers need econometrics in 2023
Opinion
It’s time to fact check the big pandemic trends predictions
Opinion
20 years after the birth of sports streaming, here's what marketers need to know today
Opinion
How digital marketing is directly contributing to climate change
Opinion
This is what happens when marketing theory meets the real world in a tech startup
Opinion
‘Crypto influencers’ getting paid in dollars reveals the industry’s sleaziness
Opinion
Marketers rarely get what they pay for – the Gannett ad debacle was just the latest
Opinion
The truth behind NFTs – and what marketers really need to know about the craze
Opinion
In 2022, should B2B content marketers focus more on advertising?
Opinion
Who got 2021’s marketing predictions right – and absolutely wrong?
Opinion
Supply chain crisis a reminder of marketing’s forgotten priority – place
Opinion
The myths and realities of using brand purpose in marketing
Opinion
Professional certifications, not universities, are the future of marketing
Opinion
Euro 2020’s two biggest lessons for marketers and media planners
Opinion
As m-commerce takes the world contactless, should agencies follow suit?
Opinion
Why Snap should abandon Spectacles but keep augmented reality
Opinion
The Burger King? A look at the maverick brand's sales during Fernando Machado's CMO reign
Opinion
How a new vegan cheese OOH ad shows the importance of brand equity
Opinion
The right and wrong ways that marketers can use Clubhouse
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