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CEO Matters

The Drum Network’s new podcast series that delves into hot topics amongst agency leaders.

Navigating the transition to employee ownership

Discover the ins and outs of transitioning your agency to employee ownership, and the mindset shift required for innovation and creativity in design. Are flexibility and adaptability crucial for agencies? How do you prepare your leadership team and succession plans? What's the impact of a hybrid model? Dive into discussions on the EMI scheme, trust structures, and the importance of client relationships in the success of your transition.
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Episodes
15 Feb

Navigating the transition to employee ownership

Discover the ins and outs of transitioning your agency to employee ownership, and the mindset shift required for innovation and creativity in design. Are flexibility and adaptability crucial for agencies? How do you prepare your leadership team and succession plans? What's the impact of a hybrid model? Dive into discussions on the EMI scheme, trust structures, and the importance of client relationships in the success of your transition.

39 mins
2 Jun, 2023

What digital availability really means in B2B

B2B marketing is often centered around building sophisticated tech stacks to serve complex buyer journeys at scale. But has this been to the detriment of B2B brand building? We tackle the important topic of digital and mental availability in B2B and how B2B brands can get it right. Hosted by Andrea Glenn.

36 mins
7 Mar, 2023

Balancing head and heart in leadership

Leading with empathy has the potential to yield significant results in business, but it’s often overlooked, underappreciated or imbalanced. In this episode, leaders draw on personal experiences to explore the intricate act of balancing head and heart in leadership, and how effectively leading by example can work wonders for agencies.

30 mins
15 Nov, 2022

Redefining the agency "rockstar"

Agencyland is always looking for the next digital rockstar. That one person who will solve an agency's problems with one powerful chord. But is hiring a rockstar the most effective way to level up your agency, or is building a solid "rock band" team the way to go? We turn a magnifying glass on the reality of hiring shining stars, and how to harmonize uniquely diverse marketers to create a solid team greater than the sum of its parts.

34 mins
8 Nov, 2022

Transforming agency and brand culture in the future of work

Agencies are increasingly in the business of organizational change, with marketers helping clients to shift their shape to the modern cultural landscape. But, for both brands and agencies themselves, what role does culture play as they gear up to face the future of work? We delve into how agencies and their brands can transform in line with the future of work and whether that's best led from the inside, or with outside help.

39 mins
1 Nov, 2022

The real (human) cost of pitching

Pitching is more than just a commercial decision, it's also about culture. We take a practical deep dive into experiences with pitching (vs not pitching) and share the ups, the downs, and the very real lessons learned along the way.

38 mins
1 more episodes +
25 Oct, 2022

Is the agency/client relationship fit for purpose?

The relationship between agencies and their clients is what keeps the wheels of the marketing industry turning. Over the last couple of years, that relationship has shifted and shifted again under the weight of great and complex forces - pandemic, hybrid working, economic instability and organizational consolidation... the list goes on. With our practical hats on, we'll look at what smart agencies and brands are doing to make sure that relationship matures in the right direction, from tools and techniques to aid mutual understanding to 'prenuptial' agreements to set collaboration off on the right foot.

40 mins

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26 Jul

Euro 2024 wrap-up: The winners and losers (on and off the pitch)

Explore the fuse of marketing and football during UEFA Euro 2024 with Ear to the Ground and Propellernet. Discover key trends in sports marketing and get perspectives on the tournament from marketers.

30 mins

Cannes wrap-up 2024

Join The Drum Network as we wrap-up Cannes Lions 2024. First, we discover The Drum's perspective of the festival with Cameron Clarke, Editor for The Drum. Then, we delve into insights of industry professionals from BrandOpus and VaynerMedia on their experiences of attending Cannes. Explore the evolving nature of the festival, the high costs associated with attending, the impact of AI on the industry, and the relevance of advertising awards.

55 mins
27 Jun

Auto marketing 101

Delve into the world of automotive marketing with Jack Morton, Jaywing and TRO as they unpick how auto marketing strategies are shifting away from traditional TV ads towards more experiential and digital approaches. Understand marketing for modern luxury customers, leveraging influencer partnerships, developing online showroom experiences, and executing bold sponsorship activations to engage audiences.

30 mins
6 Jun

Podfluencers: the new era of podcast advertising with Spotify

Following the release of the landmark 2024 Podcast Trends Tour, we sit down with Spotify Advertising’s Jenny Haggard to break down the headlines, from podcasting creators’ deeper relationships with fans to the emergence of a whole new breed of creator, ‘podfluencers’. Then we stress test those ideas with four marketers who each host their own podcasts.

55 mins
30 May

Budget retail marketing 101

In the latest episode of The Drum Network podcast, we explore the opportunities and challenges facing budget retailers in today's economic environment with retail marketing experts from No Brainer, Rightpoint, Stellar Search and VML. Gain insights from our guests on how budget brands can differentiate themselves through creative marketing, subscriptions, building trust, and more data-driven growth strategies.

36 mins
23 May

How to stand out in the AI market

In the latest episode of The Drum Network podcast, we plunge into the world of Artificial Intelligence (AI) in the marketing industry with insights from marketers of top agencies. Join our guests from DEPT®, MAS, Merkle, SmartAssets, and Tangent as they delve into the current state of AI and explore how you can enhance the creative process through collaboration between humans and AI.

50 mins

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