The Drum Network’s new podcast series that delves into hot topics amongst agency leaders.
What digital availability really means in B2B
B2B marketing is often centered around building sophisticated tech stacks to serve complex buyer journeys at scale. But has this been to the detriment of B2B brand building?
We tackle the important topic of digital and mental availability in B2B and how B2B brands can get it right.
Hosted by Andrea Glenn.
Listen in on real leadership conversations, hosted by CEOs from global agencies across The Drum Network, and their guests. Expect focused, topical episodes with a rounded discussion of experiences, key learnings and advice for industry and agency leaders.