More Episodes

Navigating the transition to employee ownership

Discover the ins and outs of transitioning your agency to employee ownership, and the mindset shift required for innovation and creativity in design. Are flexibility and adaptability crucial for agencies? How do you prepare your leadership team and succession plans? What's the impact of a hybrid model? Dive into discussions on the EMI scheme, trust structures, and the importance of client relationships in the success of your transition.

What digital availability really means in B2B

B2B marketing is often centered around building sophisticated tech stacks to serve complex buyer journeys at scale. But has this been to the detriment of B2B brand building? We tackle the important topic of digital and mental availability in B2B and how B2B brands can get it right. Hosted by Andrea Glenn.

Balancing head and heart in leadership

Leading with empathy has the potential to yield significant results in business, but it’s often overlooked, underappreciated or imbalanced. In this episode, leaders draw on personal experiences to explore the intricate act of balancing head and heart in leadership, and how effectively leading by example can work wonders for agencies.

Redefining the agency "rockstar"

Agencyland is always looking for the next digital rockstar. That one person who will solve an agency's problems with one powerful chord. But is hiring a rockstar the most effective way to level up your agency, or is building a solid "rock band" team the way to go? We turn a magnifying glass on the reality of hiring shining stars, and how to harmonize uniquely diverse marketers to create a solid team greater than the sum of its parts.

Transforming agency and brand culture in the future of work

Agencies are increasingly in the business of organizational change, with marketers helping clients to shift their shape to the modern cultural landscape. But, for both brands and agencies themselves, what role does culture play as they gear up to face the future of work? We delve into how agencies and their brands can transform in line with the future of work and whether that's best led from the inside, or with outside help.

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Podfluencers: the new era of podcast advertising with Spotify

Following the release of the landmark 2024 Podcast Trends Tour, we sit down with Spotify Advertising’s Jenny Haggard to break down the headlines, from podcasting creators’ deeper relationships with fans to the emergence of a whole new breed of creator, ‘podfluencers’. Then we stress test those ideas with four marketers who each host their own podcasts.

Budget retail marketing 101

In the latest episode of The Drum Network podcast, we explore the opportunities and challenges facing budget retailers in today's economic environment with retail marketing experts from No Brainer, Rightpoint, Stellar Search and VML. Gain insights from our guests on how budget brands can differentiate themselves through creative marketing, subscriptions, building trust, and more data-driven growth strategies.

How to stand out in the AI market

In the latest episode of The Drum Network podcast, we plunge into the world of Artificial Intelligence (AI) in the marketing industry with insights from marketers of top agencies. Join our guests from DEPT®, MAS, Merkle, SmartAssets, and Tangent as they delve into the current state of AI and explore how you can enhance the creative process through collaboration between humans and AI.

Data, personalization and digitization in health and pharma

In the latest episode of The Drum Network podcast, we dive into the current challenges and future opportunities in healthcare marketing. New host Sam Anderson is joined by a panel of expert health marketers from Kepler, Space & Time, JACK RYAN, and Rightpoint. Discover how brands can navigate privacy regulations while still offering personalized experiences, and manage global campaigns across different compliance standards.

Community marketing 101

In the latest episode of The Drum Network podcast, we tackle community marketing evolution and challenges. Industry experts from MG Empower and Spin emphasize the importance of understanding brand values and audiences in order to foster meaningful connections. Learn how brands can authentically develop and maintain communities through social media strategies, events, and crisis management protocols.

TikTok, Spotify and Shazam: what's changed in music marketing

In the latest episode of The Drum Network podcast, industry experts explore the evolving landscape of music marketing. Join Dare Balogun from M&C Saatchi Sports & Entertainment, Kristen Mitchell from Wasserman, Glenn Minerley from Momentum Worldwide and Sara Yazdani from Creativ Strategies as they discuss the impact of digital platforms, social media, and live performances on promoting artists, tracks and brands. Gain valuable insights into measuring success, navigating PR strategies, and the changing dynamics between artists, labels, and fans.