The Drum | Balancing Head And Heart In Leadership

Leading with empathy has the potential to yield significant results in business, but it’s often overlooked, underappreciated or imbalanced. In this episode, leaders draw on personal experiences to explore the intricate act of balancing head and heart in leadership, and how effectively leading by example can work wonders for agencies.

More Episodes

E4. Redefining the agency "rockstar"

Agencyland is always looking for the next digital rockstar. That one person who will solve an agency's problems with one powerful chord. But is hiring a rockstar the most effective way to level up your agency, or is building a solid "rock band" team the way to go? We turn a magnifying glass on the reality of hiring shining stars, and how to harmonize uniquely diverse marketers to create a solid team greater than the sum of its parts.

E3. Transforming agency and brand culture in the future of work

Agencies are increasingly in the business of organizational change, with marketers helping clients to shift their shape to the modern cultural landscape. But, for both brands and agencies themselves, what role does culture play as they gear up to face the future of work? We delve into how agencies and their brands can transform in line with the future of work and whether that's best led from the inside, or with outside help.

E2. The real (human) cost of pitching

Pitching is more than just a commercial decision, it's also about culture. We take a practical deep dive into experiences with pitching (vs not pitching) and share the ups, the downs, and the very real lessons learned along the way.

E1. Is the agency/client relationship fit for purpose?

The relationship between agencies and their clients is what keeps the wheels of the marketing industry turning. Over the last couple of years, that relationship has shifted and shifted again under the weight of great and complex forces - pandemic, hybrid working, economic instability and organizational consolidation... the list goes on. With our practical hats on, we'll look at what smart agencies and brands are doing to make sure that relationship matures in the right direction, from tools and techniques to aid mutual understanding to 'prenuptial' agreements to set collaboration off on the right foot.

People are listening to...

E20. Anthony Groves - The evolving landscape of marketing communications and procurement

This week, host Mike Lander talks to Anthony Groves (Chief Commercial Officer, Dentsu International) about negotiation strategies and expertise, collaboration and the rapid changes and emerging trends in marketing communications.

E19. Katie Evans - The importance of communication and relationship building in negotiation

This week, host Mike Lander talks to Katie Evans (CMO, Burger King UK) about the importance of communication and relationship building, aligned objectives and mutual benefit, and learning from past experiences and preparation.

E12. Inside Vanish's £1m Channel 4 diversity in ad campaign

On the final episode of season 2, we catch up with Holly Iles who is a senior creative at Havas London and wrote the recent Vanish ad that won Channel 4's Diversity in Advertising award.

E18. Simon Thomas - The role of cultural considerations in negotiations and marketing

In this episode, host Mike Lander speaks to Group M’s Simon Thomas about cultural considerations in negotiations and marketing, the evolving landscape and challenges in media procurement, and challenges and opportunities in the advertising industry.

E11. The story behind The Self Space's personal billboards that detailed gripping mental health stories

On this week's episode I'm chatting with Rani Patel and Josh Tenser from the newly-launched London agency Calling about the work with highstreet therapy brand The Self Space. They commissioned real people to write candidly about their state of mind in a series of beautiful letters.

E10. What are the most exciting ways marketers are using data?

It's data month, and we're examining the biggest questions related to its use in marketing. What are the groundbreaking ways you or your colleagues have used data to segment, target, discover, or understand audiences? How is that impacting campaigns and other aspects of your business? And what are the next developments (close or far-off) that will expand your capabilities even further?

More Podcasts

Marketing Negotiations: The Good, The Bad and The Ugly

Lessons on the toughest marketing negotiations with Mike Lander

CEO Matters

The Drum Network’s new podcast series that delves into hot topics amongst agency leaders.

Anatomy of an Ad

In conversation with the advertising industry’s top creative thinkers and innovators

The Drum Network

Insights and reports from The Drum Network members

Marketing Stories with Diane Young

Discussing Diane's favorite articles from The Drum

TV Talks

A dive into the TV ad sector's challenges and innovative solutions.

The Drum Predicts

Don’t miss out on 2022's predictions.

Every Third Person is a Gamer

Exploring gaming in exhaustive detail