Pitching is more than just a commercial decision, it's also about culture. We take a practical deep dive into experiences with pitching (vs not pitching) and share the ups, the downs, and the very real lessons learned along the way.
Nov 01, 2022
CEO Matters and The Drum Network
What digital availability really means in B2B
B2B marketing is often centered around building sophisticated tech stacks to serve complex buyer journeys at scale. But has this been to the detriment of B2B brand building? We tackle the important topic of digital and mental availability in B2B and how B2B brands can get it right. Hosted by Andrea Glenn.
Balancing head and heart in leadership
Leading with empathy has the potential to yield significant results in business, but it’s often overlooked, underappreciated or imbalanced. In this episode, leaders draw on personal experiences to explore the intricate act of balancing head and heart in leadership, and how effectively leading by example can work wonders for agencies.
15 Nov, 2022
Redefining the agency "rockstar"
Agencyland is always looking for the next digital rockstar. That one person who will solve an agency's problems with one powerful chord. But is hiring a rockstar the most effective way to level up your agency, or is building a solid "rock band" team the way to go? We turn a magnifying glass on the reality of hiring shining stars, and how to harmonize uniquely diverse marketers to create a solid team greater than the sum of its parts.
8 Nov, 2022
Transforming agency and brand culture in the future of work
Agencies are increasingly in the business of organizational change, with marketers helping clients to shift their shape to the modern cultural landscape. But, for both brands and agencies themselves, what role does culture play as they gear up to face the future of work? We delve into how agencies and their brands can transform in line with the future of work and whether that's best led from the inside, or with outside help.
25 Oct, 2022
Is the agency/client relationship fit for purpose?
The relationship between agencies and their clients is what keeps the wheels of the marketing industry turning. Over the last couple of years, that relationship has shifted and shifted again under the weight of great and complex forces - pandemic, hybrid working, economic instability and organizational consolidation... the list goes on. With our practical hats on, we'll look at what smart agencies and brands are doing to make sure that relationship matures in the right direction, from tools and techniques to aid mutual understanding to 'prenuptial' agreements to set collaboration off on the right foot.
People are listening to...
Jonathan McCallum on experiential marketing in a changing landscape
This week, host Mike Lander talks to Jonathan McCallum (SVP Managing Director UK & Norway, George P. Johnson) about the pandemic's impact on experiential marketing and how agencies adapted: building long-term client relationships, involving procurement, and effective negotiation strategies like understanding BATNA.
Luxury retail in 2023: high-end marketing during the cost of living crisis
The luxury space has seen some perhaps surprising but lucrative moves over the last couple of years, from collabs with creators to integrations in gaming worlds and beyond. But during times of permacrisis and economic hardship, how does luxury hold out? Luxury marketing experts from The Goat Agency, VERB (Croud), and XYZ (160over90) share how marketers are engaging consumers amidst inflation, navigating impacts on wealth levels, experiential preferences of Gen Z and younger audiences, and changing trends. Discover the importance of authenticity across demographics and where further blending of strategies may lead luxury marketing in the future.
B2B influencer marketing: Who's leading the pack?
B2B marketing has shifted from boring to sexy in recent years, thanks (in no small part) to the rise of influencers. But what's shaping this space, and how can brand CMOs get it right? Dig into the driving factors and future directions of b2b influencer marketing with leaders in the field; Sofia Mogliazzi of VaynerMedia, Caspar Lee of Influencer, James Baldwin of Ogilvy UK and Stevie Johnson of Disrupt. Gain actionable insights on current trends and best practices in this evolving field, through topics like authenticity, building long-term influencer relationships, relevance across the sales funnel, and measuring real ROI from B2B influencer marketing.
Retail Media 101
Retail media has been a big topic of the last couple of years. But what is it, where do the opportunities lie for brands, and what’s coming next? Hear how Jellyfish, VMLY&R Commerce and Indicia Worldwide are helping brands succeed with retail media. Our expert panel discusses measurement across channels, driving awareness beyond transactions, and creating seamless omni-channel experiences. Walk away with tips for partnering with agencies, investing in tech and taking an integrated approach.
Global growth stories: What's the modern path to world domination?
Almost every brand wants to make a global impact, and with the world feeling smaller and better-connected than ever, it’s an achievable dream for some. In this episode, we gather expert global brand builders to pin down what good strategy and tactics look like, and what factors are continuing to change the global brand landscape.
The modern brand strategy heroes
Strategy experts Andrew O'Sullivan, Transmission, Dave Jones, true Digital, Gokce Ince, Zone and Jennifer Pyne, Radley Yeldar, share their most glowing examples of strategy excellence in the real world. We dig up practical advice for marketers on authentic brand building, differentiation, governance and collaboration, and the ingredients for successful brand strategy - all through insightful case studies of iconic brands like Barbie.
Marketing Negotiations: The Good, The Bad and The Ugly
Lessons on the toughest marketing negotiations with Mike Lander
The Drum Network’s new podcast series that delves into hot topics amongst agency leaders.
Anatomy of an Ad
In conversation with the advertising industry’s top creative thinkers and innovators
The Drum Network
Insights and reports from The Drum Network members
Marketing Stories with Diane Young
Discussing Diane's favorite articles from The Drum
A dive into the TV ad sector's challenges and innovative solutions.
The Drum Predicts
Don’t miss out on 2022's predictions.
Every Third Person is a Gamer
Exploring gaming in exhaustive detail