The Drum Awards for Marketing Entry Deadline

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E4. Redefining the agency "rockstar"

Agencyland is always looking for the next digital rockstar. That one person who will solve an agency's problems with one powerful chord. But is hiring a rockstar the most effective way to level up your agency, or is building a solid "rock band" team the way to go? We turn a magnifying glass on the reality of hiring shining stars, and how to harmonize uniquely diverse marketers to create a solid team greater than the sum of its parts.

E3. Transforming agency and brand culture in the future of work

Agencies are increasingly in the business of organizational change, with marketers helping clients to shift their shape to the modern cultural landscape. But, for both brands and agencies themselves, what role does culture play as they gear up to face the future of work? We delve into how agencies and their brands can transform in line with the future of work and whether that's best led from the inside, or with outside help.

E1. Is the agency/client relationship fit for purpose?

The relationship between agencies and their clients is what keeps the wheels of the marketing industry turning. Over the last couple of years, that relationship has shifted and shifted again under the weight of great and complex forces - pandemic, hybrid working, economic instability and organizational consolidation... the list goes on. With our practical hats on, we'll look at what smart agencies and brands are doing to make sure that relationship matures in the right direction, from tools and techniques to aid mutual understanding to 'prenuptial' agreements to set collaboration off on the right foot.

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E10. Gareth Turner - What is a BATNA in negotiation?

Baked beans on Weetabix anyone? Whatever your opinion on the recipe suggestion, you’re likely to have heard about it, thanks to Gareth Turner (founder and director, Big Black Door), who led on the ‘Beanz on Bix’ campaign in 2019. Here, Turner speaks to host Mike Lander about the value of having distinct roles in a negotiation, the leveraging power of BATNAs (best alternative to a negotiated agreement), and the importance of understanding which power dynamics are truly at play.

E3. Why Cadbury's Christmas ad resonated so well audiences last year

It might be March but in this week's episode we are discussing all things Christmas marketing. Sharing their wisdom we have Lynne Deason who is head of creative excellence at Kantar and Emma Jayne Paxton who has the fabulous job title of head of Christmas and Halloween at Mondalez International. We find out why Cadbury's Christmas ad last year won over the nation.

E6. Will the D2C brand revolution flourish or fizzle?

DTC brands, especially Chinese giants like Shein, have been big news for all sorts of reasons over the last couple of years: their remarkable growth, but also challenges around their sustainability and quality. Is this an evolution that will continue to evolve, one that more established brands will be able to incorporate in the long-run, or a flash in the pan?

E9. Jaye Cowle – How to negotiate as a small agency

Jaye Cowle (managing director, Launch) is on a mission to create the happiest agency in the world. And this focus on happiness doesn’t end with her staff. For Cowle, business partnerships are doomed if both sides aren’t happy with the outcome. But when you’re a small agency, how can you negotiate a satisfactory outcome for both sides? Here, Cowle talks to host Mike Lander about why small agencies are the perfect partners for unsexy challenger brands, the importance of measurement in today’s world, and why the term ‘overservicing’ has been banned at her agency.

E2. How The Hijinks Collective used AI to raise funds for the UN Crisis Relief Fund

Our next guest is Tamryn Kerr, who is the creative director of the newly launched agency The Hijinks Collective. They recently used AI to generate images of a potential earthquake in the UK to help keep what’s happening in Turkey and Syria in the news and help raise funds for The UN. In this fascinating episode, we discuss the hot topic of AI and how creatives are using it for good.

E8. John Godfrey - How can niche providers demonstrate expertise in a negotiation?

John Godfrey (commercial executive director, Red Badger) may never have used his Education degree to teach, but the dotcom veteran can certainly school most on the art of niche-provider negotiation. Here he talks to host Mike Lander about the complexity of value-based pricing, how niche providers can avoid being commodified, and how they can effectively negotiate termination for convenience and IP rights.