Marketing can change the world
Newsletter
Subscribe to The Drum Ink

Sections

Subscribe

zoella

Latest marketing and advertising news for zoella, including insights and opinions.

Never miss a beat, sign up to your newsletter
The Drum Network

Navigating the influencer evolution

24 November 2017

Snapchat isn't under the influencer spell yet but will this change as the company goes public?

27 February 2017
Opinion

Why influencers are getting charitable

16 January 2017
Opinion

Girl Online: What Zoella has taught us about successful influencer marketing

18 November 2016
Opinion

Why brands should be looking to micro-influencers to generate sales in the countdown to Christmas

26 October 2016

Stand Up To Cancer responds after its YouTuber campaign featuring Zoella is blasted for lack...

01 September 2016

YouTube live video viewing leaps by 80% as it chases Facebook and Snapchat

30 August 2016

Brands would rather work with YouTubers over traditional celebrity ambassadors, says study

13 June 2016
The Drum Network

Vox Pop: How can we make the most of influencers in advertising?

10 May 2016
Opinion

Influence, influenza – What influence means in 2016

25 April 2016

Only a third of UK's top 10 most influential YouTuber's traffic originates in UK

23 October 2015

Twitter reacts to Oh My Vlog! The print-only magazine about YouTubers you never knew you needed

22 July 2015

After 10 years, what can brands learn from YouTube?

23 April 2015

ASA urged to close vloggers advertising loophole

30 March 2015

#Heels4Hearts campaign funds CPR kits for schools by auctioning celeb shoes - Tom Jones, Jonathan...

25 March 2015

The Drum to host YouTube documentary 'The Creators' premiere starring Zoella, Nikki & Sami...

23 February 2015
Opinion

This week's personal PR winners and sinners: YouTube star Zoella and Telegraph boss Murdoch...

19 February 2015

Zoella tops Channel Mum's Top 15 YouTube vlog chart for January

18 February 2015

The Drum top 30 picks of the year – our top interviews, features and photoessays of 2014

25 December 2014

Mind preps YouTube advertising as it turns sights on programmatic

22 December 2014
Opinion

'Tis the season to spin: How PR is bringing early festive cheer for Zoella and Sony

04 December 2014

The power of YouTubers: how Sainsbury's, Radio 1 and Jamie Oliver are getting in on the act

15 October 2014

Mind appoints YouTube star Zoella to first digital ambassador role

09 October 2014

YouTube woos brands as it promotes vlogging stars in first campaign push

25 September 2014

The Drum's New Year Honours: Phenomenons of the year – Ice bucket challenge, #nomakeupselfie,...

04 January 2014