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Latest marketing and advertising news for Three, including insights and opinions.

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Three UK merges customer and marketing, CMO role retired with Shadi Halliwell

06 March 2020

Three pins 5G hopes on newfound 'Britishness' and 'epic' media buys

26 February 2020

East 17's 'Stay Another Day' gets an ASMR makeover from Three and LadBible

04 December 2019

Three appoints Zenith to handle UK media account as it eyes 5G crown

01 October 2019

Three's quirky 8-bit video game returns to Instagram in an ode to music festivals

09 August 2019

Dame Joan Collins ghosts Kevin Bacon in Three's 'switch and ditch' ad

02 July 2019

LadBible partners with Three to launch first branded channel

14 March 2019

Three charters a provocative Brexit bus to warn of potential roaming fee return

13 March 2019

Phones are good for your love life argues Three UK, ahead of Valentine's Day

11 February 2019

Three strides into programmatic, two years on from its network-level adblocking U-turn

07 November 2018

Three UK cements Katrina Ward-Smith as brand and marketing comms director

05 November 2018

Three CMO on how 'phones are good' belief underpins its new marketing strategy

17 October 2018

Three rebrands stores as Three (crying lion emojis) to mark England's World Cup exit

12 July 2018

UK Top Shazamed ads: Vauxhall pulls into this week's chart

09 May 2018

Three indoctrinates mobile addicts into a binge-watching cult in free data campaign

02 August 2017

Gravity Road produces social film for Three UK as part of ‘Go Roam’ campaign

20 June 2017

Three UK poaches Shadi Halliwell from Harvey Nichols to fill CMO role

06 June 2017

Shine Technologies pivots to become an opt-in consumer service called Rainbow and launches...

24 February 2017

Three encourages digital detox this Christmas with #coldturkey campaign

20 December 2016

Three CMO Malleschitz becomes chief digital officer for wider Hutchison Whampoa group

09 December 2016

Police make arrests over Three data breach

19 November 2016

Is Three’s network-level adblocker the precursor to an ‘acceptable ads’ programme?

08 November 2016

Three the unicorn: mobile carrier's London carriage ride criticised by animal rights protestors

28 October 2016

ISPs that block ads and porn could be in breach of updated EU guidelines on net neutrality...

31 August 2016

ISBA labels Three’s ad blocking move as a ‘potential disaster’

27 May 2016

10 reasons why Three's ad blocking trial is not a big deal

26 May 2016

Are Three’s ad blocking plans just another toll gate on the road to the ‘programmable’ future?

26 May 2016

mobile advertising

Three presses forward with its ad blocking strategy

25 May 2016

Why cell carriers should leave ad blocking to the users

19 May 2016

Will.i.am teams up with Three mascot Jackson to launch his Dial smartwatch

13 May 2016

UK retains 'big four' mobile carriers as EU blocks Three’s O2 merger

11 May 2016

Multimillion-pound Three ad banned by ASA following complaint from EE

11 May 2016

£10.25bn Three-O2 deal under threat from Brussels, reports claim

16 April 2016

Competition watchdog warns planned O2-Three merger one day will undermine market

12 April 2016

Three ramps up Snowbombing fest sponsorship with branded alpine venue

21 March 2016

Bauer Media seals Kiss FM and Three partnership

07 March 2016