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Latest marketing and advertising news for three, including insights and opinions.

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Dame Joan Collins ghosts Kevin Bacon in Three's 'switch and ditch' ad

LadBible partners with Three to launch first branded channel

Three charters a provocative Brexit bus to warn of potential roaming fee return

Phones are good for your love life argues Three UK, ahead of Valentine's Day

11 February 2019

Three strides into programmatic, two years on from its network-level adblocking U-turn

07 November 2018

Three UK cements Katrina Ward-Smith as brand and marketing comms director

05 November 2018

Three CMO on how 'phones are good' belief underpins its new marketing strategy

17 October 2018

Three rebrands stores as Three (crying lion emojis) to mark England's World Cup exit

UK Top Shazamed ads: Vauxhall pulls into this week's chart

Three indoctrinates mobile addicts into a binge-watching cult in free data campaign

Gravity Road produces social film for Three UK as part of ‘Go Roam’ campaign

Three UK poaches Shadi Halliwell from Harvey Nichols to fill CMO role

Shine Technologies pivots to become an opt-in consumer service called Rainbow and launches...

24 February 2017

Three encourages digital detox this Christmas with #coldturkey campaign

20 December 2016

Three CMO Malleschitz becomes chief digital officer for wider Hutchison Whampoa group

09 December 2016

Police make arrests over Three data breach

19 November 2016

Is Three’s network-level adblocker the precursor to an ‘acceptable ads’ programme?

08 November 2016

Three the unicorn: mobile carrier's London carriage ride criticised by animal rights protestors

28 October 2016

ISPs that block ads and porn could be in breach of updated EU guidelines on net neutrality...

ISBA labels Three’s ad blocking move as a ‘potential disaster’

10 reasons why Three's ad blocking trial is not a big deal

Are Three’s ad blocking plans just another toll gate on the road to the ‘programmable’ future?

Three presses forward with its ad blocking strategy

Why cell carriers should leave ad blocking to the users

Will.i.am teams up with Three mascot Jackson to launch his Dial smartwatch

UK retains 'big four' mobile carriers as EU blocks Three’s O2 merger

Multimillion-pound Three ad banned by ASA following complaint from EE

£10.25bn Three-O2 deal under threat from Brussels, reports claim

Competition watchdog warns planned O2-Three merger one day will undermine market

Three ramps up Snowbombing fest sponsorship with branded alpine venue

Bauer Media seals Kiss FM and Three partnership

AdBlock Plus sheds (some) light on monetisation model

26 February 2016

Google, AOL and Yahoo hit back at Shine’s claim that they abuse customers with ‘military grade...

23 February 2016

Three spins ad blocking deal as 'customer friendly service'

19 February 2016

Three’s brand appeal has leapt 50% since using data to predict campaign success

10 February 2016

Enter now: Unilever marketer Alex Tait to chair judges at this year's The Drum Marketing Awards

09 February 2016