The Drum has partnered with Iris to look at 'The Outsiders' in our industry.
For marketing to create value, it must create differentiation.
And yet, most agencies are based on the same (old) model. Behave in the same way. Hire the same people. Subscribe to the same theories. Celebrate the same work. And whilst "the same" can be incredibly rewarding, more profitable, easier to explain and harder to argue with, the same is incredibly dangerous for brands unable to see, understand and move quickly enough.
But what if an agency was created to be different? Not just to make advertising but to change the way advertising is made?
Check out our content below to find out.