Categories Marketing Agencies Creative Media Sustainability Technology

The Making Of…

The marketing and advertising industry is home to some of the world's most innovative content and campaigns, and some of the worlds brightest talent.

We go behind-the-scenes to find out what went in to the making of some of the industry’s best new work, speaking to the brands and the creative agencies involved.

carrera

17 May 2023

4 min read
‘Let Ryan be Ryan’: when Tag Heuer handed over its creative reigns to Ryan Gosling
Tag Heuer
Gum - 01

04 May 2023

3 min read
How Nuud is tackling the sticky topic of big gum’s plastic problem
Vegan
Nurofen - 01

28 Apr 2023

3 min read
How Nurofen used fake medicine to highlight the gender pain gap
Anatomy of an Ad
M&C

24 Apr 2023

5 min read
How M&C Saatchi used AI to create a startling outdoor campaign against knife crime
M&C Saatchi
Tangerine 03

14 Apr 2023

6 min read
How Rethink created a dystopian nightmare for Canadian bank Tangerine
Anatomy of an Ad
rosa-paris

03 Apr 2023

2 min read
How Rosa Paris navigated a copycat campaign with humor
Anatomy of an Ad
AAOA

27 Mar 2023

3 min read
Why a travel app resurrected a Victorian animation technique
Anatomy of an Ad
FUT

24 Mar 2023

8 min read
How Fifa turned up the ‘weird dial’ in mockumentary celebrating its online mode
EA sports
Sam the Spider 01

17 Mar 2023

5 min read
How Leo Burnett made ‘The Spider And The Window’, one of 2022’s most-awarded ads
World Creative Rankings

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024