Categories Marketing Agencies Creative Media Sustainability Technology

The Making Of…

The marketing and advertising industry is home to some of the world's most innovative content and campaigns, and some of the worlds brightest talent.

We go behind-the-scenes to find out what went in to the making of some of the industry’s best new work, speaking to the brands and the creative agencies involved.

McDonald's_Arches

19 Jan 2023

5 min read
Leo Burnett reveals how it raised eyebrows with a subtly branded McDonald’s ad
McDonald's
Moonpig07

11 Oct 2022

6 min read
‘Not all animated pigs are adorable’: how Moonpig took its mascots from creepy to cute
Anatomy of an Ad
Woolmark01

16 Sep 2022

5 min read
Anatomy of an Ad: how Woolmark made its bold ad showing people covered in crude oil
The Making Of…
Nike 3D billboard 02

08 Sep 2022

6 min read
How to make a 3D billboard ad people won’t forget
OOH
Peperami1

24 Aug 2022

4 min read
Why Peperami is seeking fame away from its iconic mascot Animal
The Making Of…
Guy Farley

16 Aug 2022

5 min read
‘It was like a Mad Men pitch scene’: Guy Farley on composing Cadbury’s new sonic log...
audio
Heinz1

12 Aug 2022

4 min read
How Heinz’s agency used machine learning to prove its ketchup is the dominant condiment
The Making Of…
C1

01 Jun 2022

4 min read
‘The sun’s a diva’: the story behind Corona’s golden hour billboard
creative
WC1

24 May 2022

5 min read
‘It was a dream brief’: the story behind that ‘Wagatha Christie’ print ad by Butte...
creative

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