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Marks & Spencer

Latest marketing and advertising news for Marks & Spencer, including insights and opinions.

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Marks & Spencer

M&S Food on boosting its enticing Christmas ads with a smart media and CRM plan

11 November 2020

Where did it go wrong for European grocery retailers in Asia Pacific?

14 April 2020

Marks & Spencer

M&S reduces marketing spend as coronavirus forces fashion retailers to cut their cloth

20 March 2020

Marks & Spencer

M&S media boss: brands ‘arrogant' to think they can do it all in-house

28 February 2020

Marks & Spencer

M&S Clothing is trying to strike a balance between brand and product marketing

11 February 2020

Marks & Spencer

M&S unveils first-ever denim TV ad as bid to revive troubled clothing arm continues

04 February 2020

Marks & Spencer

M&S deepens relationship with NMPi to drive ‘relevance’ in international markets

13 November 2019

Marks & Spencer

M&S’s critical Christmas clothing campaign forgoes celeb-power in favour of woolly jumpers

08 November 2019

Marks & Spencer

M&S Food Christmas campaign takes inspiration from a social media series

07 November 2019

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M&S clothing CMO shares turnaround plans: ‘this is a style appraisal, sales will follow’

09 September 2019

Marks & Spencer

M&S takes womenswear in 'optimistic new direction' in first work from ODD

04 September 2019

Marks & Spencer

M&S faces further change as international marketing boss departs for KFC

23 July 2019

Marks & Spencer

M&S clothing head Jill McDonald departs

11 July 2019

Marks & Spencer

Fresh approach sees M&S Food serve up summer strawberries with ITV Weather

26 June 2019

Marks & Spencer

M&S revives 'food porn' ads with a modern twist

03 April 2019

Marks & Spencer

M&S appoints ODD as clothing and home agency to 'restore its style credentials'

29 March 2019

Marks & Spencer

M&S hunts ad agency as it shakes up roster to reflect internal restructure

18 February 2019

Marks & Spencer takes ‘rethink’ campaign to India to inspire fashion-forward shoppers

12 February 2019

Marks & Spencer

M&S brings search in-house amid plan to join up marketing and merchandising

22 January 2019

The Drum Network

Isobar India wins digital mandate for Marks & Spencer

03 October 2018

M&S’s restructured Clothing & Home team ditches broadcast spend in digital-first campaign

04 September 2018

Marks & Spencer

M&S partners with Founders Factory to find tech startups: ‘there’s a sea change in the business’

23 July 2018

Marks & Spencer

How Gareth Southgate’s lucky waistcoat has given M&S a World Cup boost

11 July 2018

Microsoft AI brought in to turnaround M&S retail fortunes

21 June 2018

Marks & Spencer

M&S spent less on marketing in 2017 but promises to put focus back on branding for year ahead

23 May 2018

Royal Wedding round-up: how top brands are marking Harry & Meghan's nuptials

18 May 2018

Marks & Spencer

M&S casts 50,000 employees in latest drive to share their favourite brand products

03 May 2018

Marks & Spencer

M&S's top marketer Patrick Bousquet-Chavanne to depart amid restructure

18 April 2018

UK Top Shazamed ads: JD Williams and M&S Food spring into action

28 March 2018

Omnichannel retailers: who is winning the digital battle?

09 February 2018

Christmas - lessons from the UK's advertising Super Bowl

05 February 2018

Marks & Spencer

Marks & Spencer overhauls marketing team

19 January 2018

Marks & Spencer

Marks & Spencer collaborates with Tata Consultancy Services for digital transformation

16 January 2018

UK Top Shazamed Ads 2017: Samsung, Amazon Prime, John Lewis and more reign supreme

26 December 2017

The best 2017 Xmas ads: BBC, Vodafone & Greenpeace

18 December 2017

UK Top Shazamed Ads: House of Fraser put the merry back into Christmas

22 November 2017