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Marks & Spencer

Latest marketing and advertising news for Marks & Spencer, including insights and opinions.

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M&S faces further change as international marketing boss departs for KFC

M&S clothing head Jill McDonald departs

Fresh approach sees M&S Food serve up summer strawberries with ITV Weather

M&S revives 'food porn' ads with a modern twist

M&S appoints ODD as clothing and home agency to 'restore its style credentials'

M&S hunts ad agency as it shakes up roster to reflect internal restructure

18 February 2019

Marks & Spencer takes ‘rethink’ campaign to India to inspire fashion-forward shoppers

12 February 2019

M&S brings search in-house amid plan to join up marketing and merchandising

22 January 2019

The Drum Network

Isobar India wins digital mandate for Marks & Spencer

03 October 2018

M&S’s restructured Clothing & Home team ditches broadcast spend in digital-first campaign

04 September 2018

M&S partners with Founders Factory to find tech startups: ‘there’s a sea change in the business’

How Gareth Southgate’s lucky waistcoat has given M&S a World Cup boost

Microsoft AI brought in to turnaround M&S retail fortunes

M&S spent less on marketing in 2017 but promises to put focus back on branding for year ahead

Royal Wedding round-up: how top brands are marking Harry & Meghan's nuptials

M&S casts 50,000 employees in latest drive to share their favourite brand products

M&S's top marketer Patrick Bousquet-Chavanne to depart amid restructure

UK Top Shazamed ads: JD Williams and M&S Food spring into action

Omnichannel retailers: who is winning the digital battle?

09 February 2018

Christmas - lessons from the UK's advertising Super Bowl

05 February 2018

Marks & Spencer overhauls marketing team

19 January 2018

Marks & Spencer collaborates with Tata Consultancy Services for digital transformation

16 January 2018

UK Top Shazamed Ads 2017: Samsung, Amazon Prime, John Lewis and more reign supreme

26 December 2017

The best 2017 Xmas ads: BBC, Vodafone & Greenpeace

18 December 2017

UK Top Shazamed Ads: House of Fraser put the merry back into Christmas

22 November 2017

UK Top Shazamed Ads: Apple swoops right into the Shazam Chart with the new iPhone X at number...

07 November 2017

Peter Kay's history as a no-nonsense ad man: John Smith's, M&S and Warburtons

05 October 2017

Marks & Spencer rolls out long-awaited online food delivery trial

25 September 2017

The Drum Network

'Spirit of Summer' pop-up tasting experience launches for M&S in Leeds

Marks & Spencer, Bose, Ford and more up for Channel 4's £1m diversity airtime award

M&S to pull sustainability pledges into the heart of marketing as it launches a more ‘tangible’...

M&S’ clothing turnaround won’t be complete without bricks and mortar

M&S loses its spark as slumping clothing sales and food hall investment hit profits

Ad of the Day: M&S proves life’s too short for food that doesn’t take you somewhere extraordinary

M&S's top marketer on why he wants the brand to be 'pioneering in culture' with radical new...

Is former fast-food marketer Jill McDonald the right pick to save M&S’s clothing business?