Marketing can change the world
Newsletter
Join The Drum+

Sections

Join The Drum+

luxury

Latest marketing and advertising news for luxury, including insights and opinions.

Never miss a beat, sign up to your newsletter
Creative Works

Belmond looks to dine out on culinary tourism in 'The Art of Gastronomy'

11 September 2018
Opinion

Luxury fashion brands slow to embrace e-commerce must act now, and fast

23 August 2018

Quintessentially Group’s Annastasia Seebohm rises to global CEO role

03 July 2018

Moschino partners with Alibaba’s Tmall for China launch

29 June 2018

China leads the world as luxury brands invest in digital channels

14 May 2018

Picking the right influencers and how to tell a story to the sceptical consumer: Top tips from...

24 April 2018

Valentino partners with Alibaba for new retail experience

23 April 2018

Dow Jones Media Group stitches corporate work and lifestyle together with Inspired by Penta...

09 April 2018

Michael Kors appoints Wavemaker to grow brand in China

03 April 2018
The Drum Network

Bentley Collection relaunches e-commerce site to reflect the ‘design language’ of its cars

27 February 2018
The Drum Network

Time and silence: digital journeys for the new consumer

24 November 2017
The Drum Network

Less is more: today’s consumers crave experiences over material status quo

24 November 2017
The Drum Network

Seven digital luxury myths

23 November 2017
The Drum Network

How to create inclusivity in an exclusive market

23 November 2017
The Drum Network

Why do luxury brands seem like such cyberphobes?

23 November 2017
The Drum Network

Is there a role for influencers in luxury brand marketing?

22 November 2017
The Drum Network

It's all in the name: luxury is about signalling status

21 November 2017
The Drum Network

Why new luxury brands are causing disruption

21 November 2017
The Drum Network

New luxury: are we addicted to excess and waste?

20 November 2017
The Drum Network

The evolutionary psychology of luxury marketing

20 November 2017
The Drum Network

The future of marketing luxury: HPS Group on what to expect in the luxury market

15 November 2017
The Drum Network

The Economist Group unwinds: the luxury of print

15 November 2017
The Drum Network

What does luxury mean for today’s consumer?

14 November 2017
The Drum Network

Building a luxury world: how to market the finest

13 November 2017
Sponsored

Why the future of luxury retail is all in the ‘experience’

20 September 2017

De Beers to invest $140m in diamond marketing to woo consumers in China, India and the US

30 August 2017
The Drum Network

When it comes to the drinks industry customers want involvement, not exclusivity

14 August 2017
Opinion

Brands need to move beyond the bling as the future of luxury is intangibles and escapism

31 July 2017
Creative Works

Lexus Australia teams with best selling author James Patterson for new car launch

18 July 2017

Farfetch appoints John Veichmanis as CMO to replace Stephanie Horton

08 June 2017

Polaroid Eyewear enlists Instagram influencers to mark 80th year as it looks to balance heritage...

26 May 2017

Häagen-Dazs' top UK marketer on why it's switching sexy and suggestive ads for a new brand...

22 May 2017

Dolce & Gabbana pulls campaign from Weibo and WeChat following a public backlash

28 April 2017

Farfetch has created an operating system for bricks and mortar retail in its new ‘Store of...

18 April 2017

China, Japan and the US to drive a bounce back in luxury ad spend in 2017

18 April 2017

Chinese luxury shopping returns to growth but how can brands build on the momentum?

15 February 2017
Next page