Skip to content

luxury

Latest marketing and advertising news for luxury, including insights and opinions.

Never miss a beat, sign up to your newsletter

Inside Gucci’s Gen Z bet on avatars – the latest chapter in luxury’s digital epiphany

Louis Vuitton takes legal action against Chinese shoemaker for copying sneakers design

Fortnum & Mason opens first international store in Hong Kong

The Drum Network

Data-driven marketing for luxury brands

Burda International Asia's Richard Nilsson on why the German luxury publisher is revamping...

04 January 2019

Dolce & Gabbana's branding at all time low in China after racist ad scandal

05 December 2018

What brands can learn in the fallout from D&G’s offensive Chinese ads

03 December 2018

Dolce & Gabbana dropped from Alibaba, JD.com, Yoox Net-A-Porter following 'racist' campaign

22 November 2018

Dolce & Gabbana slammed once again for its latest 'DG Loves China' campaign

20 November 2018

Yoox Net-A-Porter ink joint venture deal with Alibaba to target Chinese consumers

28 October 2018

Gucci avoids Alibaba and JD.com due to counterfeiting fears

18 October 2018

Belmond looks to dine out on culinary tourism in 'The Art of Gastronomy'

11 September 2018

Luxury fashion brands slow to embrace e-commerce must act now, and fast

Quintessentially Group’s Annastasia Seebohm rises to global CEO role

Moschino partners with Alibaba’s Tmall for China launch

China leads the world as luxury brands invest in digital channels

Picking the right influencers and how to tell a story to the sceptical consumer: Top tips from...

Valentino partners with Alibaba for new retail experience

Dow Jones Media Group stitches corporate work and lifestyle together with Inspired by Penta...

Michael Kors appoints Wavemaker to grow brand in China

The Drum Network

Bentley Collection relaunches e-commerce site to reflect the ‘design language’ of its cars

27 February 2018

The Drum Network

Time and silence: digital journeys for the new consumer

24 November 2017

The Drum Network

Less is more: today’s consumers crave experiences over material status quo

24 November 2017

The Drum Network

Seven digital luxury myths

23 November 2017

The Drum Network

How to create inclusivity in an exclusive market

23 November 2017

The Drum Network

Why do luxury brands seem like such cyberphobes?

23 November 2017

The Drum Network

Is there a role for influencers in luxury brand marketing?

22 November 2017

The Drum Network

It's all in the name: luxury is about signalling status

21 November 2017

The Drum Network

Why new luxury brands are causing disruption

21 November 2017

The Drum Network

New luxury: are we addicted to excess and waste?

20 November 2017

The Drum Network

The evolutionary psychology of luxury marketing

20 November 2017

The Drum Network

The future of marketing luxury: HPS Group on what to expect in the luxury market

15 November 2017

The Drum Network

The Economist Group unwinds: the luxury of print

15 November 2017

The Drum Network

What does luxury mean for today’s consumer?

14 November 2017

The Drum Network

Building a luxury world: how to market the finest

13 November 2017

Why the future of luxury retail is all in the ‘experience’

20 September 2017

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.

or