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Festival

16 March - 24 April 2020

Coming Up

10 Apr 12:00 BST / 07:00 EST

What’s on your bookshelf with Becky Mcowen-Banks

FEATURING

Sonoo Singh

Associate Editor at The Drum

Becky McOwen-Banks

Executive Creative Director at Vayner Media

generation Z

Latest marketing and advertising news for generation Z, including insights and opinions.

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Wunderman Thompson

Gen Z in APAC will eat less meat and prefer ominchannel shopping

20 February 2020

The joys and perils of the digital generation: seven rules for targeting Gen-Z

12 November 2019

Omnichannel is best suited for all generations, CMO Council study says

25 July 2019

The Drum Network

Snapchat advertising: How to capture the attention of a young audience

05 June 2019

The Drum Network

Generation Z – the truth and nothing but the truth

15 May 2019

The Drum Network

Last orders: how can alcohol brands and bars respond to declining interest in Gen Z?

26 March 2019

Is Gen Z just not that into you? The new rules for capturing the hearts of young consumers

14 February 2019

The Drum Network

Research reveals what online value exchange means for millennials and Gen Z

05 October 2018

The Drum Network

Why Generation Z understand the world of social media far better than any other group

13 July 2018

The Drum Network

Why are we still buying into generational stereotypes?

10 May 2018

Marketing to over 55s: Turning silver into gold with a meaningful approach to older consumers

10 January 2018

Who is Gen Z? How teens are consuming content

27 December 2017

Promoted

Joining the dots around the consumer: The future of mobile location data

06 December 2017

Promoted

How brands can engage with Generation Z

16 November 2017

10 facts about the mysterious Generation Z

01 November 2017

Publishers should use Snapchat for hard-hitting news says HashtagOurStories' Sumaiya Omar

26 October 2017

Promoted

Generation Z: How brands can target this elusive group

04 October 2017

How to build a Gen Z brand

21 July 2017

Study: Teens, college students favor Snapchat while Gen Z spends up to 11 hours per day on...

13 April 2017

The optimization generation: Wunderman shares new generational research

12 May 2016

There is a serendipitous link between Generation Z and artificial intelligence, says AKQA

16 March 2016

Three simple ways to get your brand in front of Generation Z

22 January 2016

Spotting the difference between a Baby Boomer and Generation Z – and why it matters for marketers

03 August 2015

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