Categories Marketing Agencies Creative Media Sustainability Technology

Gen z

With the world connected on a scale we haven't seen before, the way Gen Z consumes interacts with brands and advertising campaigns is different to previous generations.

We explore how Gen Z's values of individual expression and fight for social good has caused brands to adapt their marketing and advertising strategies, re-thinking how they deliver their message.

Gen Alpha will be completely different to Gen Z

16 Nov 2023

5 min read
Brands recycling Gen Z insights for Gen Alpha are in for a rude awakening
Opinion
A woman with a camera

24 Oct 2023

5 min read
Uncharted territories: The overlooked demographic of Gen Z British Muslim travelers
The Drum Network
TikToker home.with.stefania using the aging filter

05 Oct 2023

6 min read
TikTok’s ‘aged’ filter hits different because it sharpens our murky future
The Drum Network
A vivid piece of graffiti, featuring a plant growing out of someone's head

02 Oct 2023

4 min read
Gen Z’s ‘luxury aspirers’: How high-end brands can avoid alienating aspiring buyers
The Drum Network
A red floppy disc

27 Sep 2023

6 min read
Death by digital: How much will history remember gen Z?
The Drum Network
Diverse younger generation (gen z, gen alpha), which brands want to know how to engage

25 Sep 2023

5 min read
Research reveals 5 strategies to engage youth audiences in a shifting media landscape
Open Mic
A Kodak disposable camera, held aloft as if about to take an analog selfie

20 Sep 2023

6 min read
The Y2K trend is here to stay – and it’s easy to see why
The Drum Network
Two young people's hands reaching out, in an imitation of Michelangelo's The Creation of Adam

19 Sep 2023

4 min read
The power of gen Z: How to capture a community through digital media
The Drum Network
Hyundai Spiderman Across the Spiderverse collaboration - a lesson in how to engage Gen Z

15 Sep 2023

8 min read
2023 World Car of the Year: 3 marketing lessons from Hyundai about how to engage Gen Z
Open Mic

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024