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gen z

Latest marketing and advertising news for gen z, including insights and opinions.

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Doritos removes the name from its logo to appeal to Gen Z in ‘Another Level’ campaign

Why unicorn brands are so focused on building communities

The Drum Network

Does cohort analysis have any value in framing brand and communications strategies?

Coors Light tempts millennials and Gen Z with ‘Made to Chill’ campaign

Omnichannel is best suited for all generations, CMO Council study says

Topshop Topman and Virtue launch 'Date Dash' mini-series for Gen Z shoppers

Unlike the keyboard critics, I think the British Army's 'Snowflake' ads might just work

04 January 2019

Filmmaker Darren Aronofsky asks Gen Z activists to state why they are voting in 2018

15 October 2018

The Drum Network

Actions speak louder than words: brands taking a stand

In-N-Out, Sephora and Six Flags bring GenZers out the most, reveals Foursquare study

The Drum Network

The chatbot generation: Marketing your brand to a younger audience

The Drum Network

What can the charity sector learn from the marketing world?

Gen Z vs millennial influencers: why the same marketing to both is destined to fail

5 hot topics you should take seriously in 2018

20 December 2017

Gen Z increasingly turning away from text-based online content and traditional TV

Snap and Time Warner ink $100m deal to produce more TV-like shows

Gen Z thinks Netflix, Oreos and VR are cool, but not the Wall St. Journal and Yahoo

Top ten trends to look for in 2017 as influencer marketing continues to evolve

09 January 2017

Gen Z loves mobile video -- just don’t tell them to watch it

The Drum Network

Generation This, Generation That: Generation Z

The rise of dark social & reaching 'peak millennial': takeaways from The Drum’s Predictions...

26 January 2016

Going off the grid: Channel 4, the Social Partners & more on whether millennials are really...

29 October 2015

Why brands should focus on variation in the quest for personalisation

24 September 2015

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