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gen z

Latest marketing and advertising news for gen z, including insights and opinions.

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The 4Ps of marketing that unlock Millennials and Gen Z

22 January 2021

Promoted

Meet the next consumer: how Gen Z are taking on a new reality

03 November 2020

Proud and woke: SGAG and Havas research on the 5 codes Gen Z live by

06 August 2020

Letter from Gen Z: TikTok is for both socializing and social change

03 August 2020

Some trends for 2020: Content and commerce, Gen Z, transparency and regulation

20 December 2019

Doritos removes the name from its logo to appeal to Gen Z in ‘Another Level’ campaign

26 August 2019

Promoted

Why unicorn brands are so focused on building communities

09 August 2019

The Drum Network

Does cohort analysis have any value in framing brand and communications strategies?

06 August 2019

Coors Light tempts millennials and Gen Z with ‘Made to Chill’ campaign

30 July 2019

Omnichannel is best suited for all generations, CMO Council study says

25 July 2019

Topshop Topman and Virtue launch 'Date Dash' mini-series for Gen Z shoppers

10 July 2019

Unlike the keyboard critics, I think the British Army's 'Snowflake' ads might just work

04 January 2019

Filmmaker Darren Aronofsky asks Gen Z activists to state why they are voting in 2018

15 October 2018

The Drum Network

Actions speak louder than words: brands taking a stand

24 August 2018

In-N-Out, Sephora and Six Flags bring GenZers out the most, reveals Foursquare study

15 August 2018

The Drum Network

The chatbot generation: Marketing your brand to a younger audience

31 May 2018

The Drum Network

What can the charity sector learn from the marketing world?

29 March 2018

Gen Z vs millennial influencers: why the same marketing to both is destined to fail

12 March 2018

5 hot topics you should take seriously in 2018

20 December 2017

Gen Z increasingly turning away from text-based online content and traditional TV

30 June 2017

Snap and Time Warner ink $100m deal to produce more TV-like shows

19 June 2017

Gen Z thinks Netflix, Oreos and VR are cool, but not the Wall St. Journal and Yahoo

26 April 2017

influencer campaigns

Top ten trends to look for in 2017 as influencer marketing continues to evolve

09 January 2017

Gen Z loves mobile video -- just don’t tell them to watch it

31 August 2016

The Drum Network

Generation This, Generation That: Generation Z

17 May 2016

The rise of dark social & reaching 'peak millennial': takeaways from The Drum’s Predictions...

26 January 2016

Going off the grid: Channel 4, the Social Partners & more on whether millennials are really...

29 October 2015

Why brands should focus on variation in the quest for personalisation

24 September 2015

More From our Open Mic Members

From our Open Mic Members

The Hook Launches Sex Drive

02 September 2020

Norwich City, BADU Sports and Bidstack form a unique alliance to give youngsters a sporting...

17 August 2020