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Latest marketing and advertising news for FMCG, including insights and opinions.

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Why Nivea is still touting the power of touch in a world where it’s almost forbidden

How Mondelez is helping peckish consumers with conscious snacking under lockdown

Digital Transformation Festival

General Mills’ Arjoon Bose says FMCG brands must aim to be 'more responsible'

Coca-Cola wants to unite a ‘divided, hostile world’ but it won’t touch politics

Junk food dominates YouTube's most popular six-second ads

How FMCG giants can keep up with smaller and nimbler brands

FMCG giants still waste $50bn a year on digital despite media clean up

Huggies pipes spend into addressable TV and microinfluencers in ‘super-premium’ diaper push

Promoted

Ones to Watch at Cannes: Heinz’s Kecap ABC and VMLY&R’s ‘Real Husbands Cook’

‘Innovation is the lifeblood of this company’: why Del Monte's CMO is heading up its R&D

Heinz celebrates 150 years with £12m campaign amid finance woes

'You're not saying goodbye to me yet' – Unilever's Keith Weed on what's next

How Fonterra chose a provocative theme during the Asian Games and won

How can FMCG brands stay relevant in Indonesia’s new experience economy?

Why Sol is dialing up the sun in global campaign for casual beer drinkers

The Drum Network

Meet The Drum Agency Business Awards Judges: ISBA, Bacardi, Sky, GSK, Karmarama

As Coca-Cola moves towards a non-carbonated future, it looks to Asia Pacific for an innovative...

Unilever tests new model that plucks creative talent from different agencies into one dedicated...

Unilever isn't relying on ad agencies to build 'direct relationships' with a billion consumers

Mondelēz's new global technical centre in Singapore to focus on innovation and talent

Promoted

The world’s most emotional ads… revealed

Patanjali is India's most trusted FMCG brand, says a research

Procter & Gamble (P&G)

As P&G celebrates 180 years of innovation, what can brands learn from its innovative culture?

Facebook exec says focus on mobile helps soften the impact of FMCG giant's reduced digital...

HDFC Bank named as the most valuable brand as demand for local products drive brand revenues...

UK FMCG mobile ad spend set to swell this year despite efficiency drive from household names

Farmers Union Iced Coffee rebrands for Father’s Day campaign

The Drum Network

Pearlfinders and Rainmaker MD on the move to Borough and being inspired by Team BRIT

Brace yourself – FMCG is about to weaponise content marketing

Goods and Services Tax to power Indian brands and economy in the long run

Nestlé leads $77m funding round in fresh food startup Freshly

The Drum Network

Can FMCG brands take the power back from TEGs?

The Drum Network

What’s keeping the top spending FMCG brand marketers awake at night?

The trailblazers of taste – building the digital teams of the future

Unilever to drill down on marketing ROI as it announces sale of ‘declining’ Flora and Stork...

The Drum Network

How automotive, financial and FMCG brands are set to navigate the road ahead as Article 50...

More From our Open Mic Members

From our Open Mic Members

Jason’s Sourdough appoint Finn to lead creative