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FMCG

Latest marketing and advertising news for FMCG, including insights and opinions.

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How Mondelez is helping peckish consumers with conscious snacking under lockdown

11 August 2020

Digital Transformation Festival

General Mills’ Arjoon Bose says FMCG brands must aim to be 'more responsible'

01 April 2020

Coca-Cola wants to unite a ‘divided, hostile world’ but it won’t touch politics

13 February 2020

Junk food dominates YouTube's most popular six-second ads

23 August 2019

How FMCG giants can keep up with smaller and nimbler brands

13 August 2019

FMCG giants still waste $50bn a year on digital despite media clean up

07 August 2019

Huggies pipes spend into addressable TV and microinfluencers in ‘super-premium’ diaper push

10 July 2019

Promoted

Ones to Watch at Cannes: Heinz’s Kecap ABC and VMLY&R’s ‘Real Husbands Cook’

14 June 2019

‘Innovation is the lifeblood of this company’: why Del Monte's CMO is heading up its R&D

28 May 2019

Heinz celebrates 150 years with £12m campaign amid finance woes

05 April 2019

'You're not saying goodbye to me yet' – Unilever's Keith Weed on what's next

11 December 2018

How Fonterra chose a provocative theme during the Asian Games and won

27 November 2018

How can FMCG brands stay relevant in Indonesia’s new experience economy?

02 November 2018

Why Sol is dialing up the sun in global campaign for casual beer drinkers

01 November 2018

The Drum Network

Meet The Drum Agency Business Awards Judges: ISBA, Bacardi, Sky, GSK, Karmarama

08 August 2018

As Coca-Cola moves towards a non-carbonated future, it looks to Asia Pacific for an innovative...

09 July 2018

Unilever tests new model that plucks creative talent from different agencies into one dedicated...

22 June 2018

Unilever isn't relying on ad agencies to build 'direct relationships' with a billion consumers

07 June 2018

Mondelēz's new global technical centre in Singapore to focus on innovation and talent

01 February 2018

Promoted

The world’s most emotional ads… revealed

18 January 2018

Patanjali is India's most trusted FMCG brand, says a research

23 December 2017

Procter & Gamble (P&G)

As P&G celebrates 180 years of innovation, what can brands learn from its innovative culture?

16 October 2017

Facebook exec says focus on mobile helps soften the impact of FMCG giant's reduced digital...

18 September 2017

HDFC Bank named as the most valuable brand as demand for local products drive brand revenues...

14 September 2017

UK FMCG mobile ad spend set to swell this year despite efficiency drive from household names

30 August 2017

Farmers Union Iced Coffee rebrands for Father’s Day campaign

16 August 2017

The Drum Network

Pearlfinders and Rainmaker MD on the move to Borough and being inspired by Team BRIT

14 July 2017

Brace yourself – FMCG is about to weaponise content marketing

06 July 2017

Goods and Services Tax to power Indian brands and economy in the long run

06 July 2017

Nestlé leads $77m funding round in fresh food startup Freshly

20 June 2017

The Drum Network

Can FMCG brands take the power back from TEGs?

22 May 2017

The Drum Network

What’s keeping the top spending FMCG brand marketers awake at night?

25 April 2017

The trailblazers of taste – building the digital teams of the future

14 April 2017

Unilever to drill down on marketing ROI as it announces sale of ‘declining’ Flora and Stork...

06 April 2017

The Drum Network

How automotive, financial and FMCG brands are set to navigate the road ahead as Article 50...

27 March 2017

Indian FMCG brand Patanjali is beating global giants by empowering local confidence

21 September 2016