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Latest marketing and advertising news for FMCG, including insights and opinions.

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How FMCG giants can keep up with smaller and nimbler brands

FMCG giants still waste $50bn a year on digital despite media clean up

Huggies pipes spend into addressable TV and microinfluencers in ‘super-premium’ diaper push

Advertisement Feature

Ones to Watch at Cannes: Heinz’s Kecap ABC and VMLY&R’s ‘Real Husbands Cook’

‘Innovation is the lifeblood of this company’: why Del Monte's CMO is heading up its R&D

Heinz celebrates 150 years with £12m campaign amid finance woes

'You're not saying goodbye to me yet' – Unilever's Keith Weed on what's next

11 December 2018

How Fonterra chose a provocative theme during the Asian Games and won

27 November 2018

How can FMCG brands stay relevant in Indonesia’s new experience economy?

02 November 2018

Why Sol is dialing up the sun in global campaign for casual beer drinkers

01 November 2018

Meet The Drum Agency Business Awards Judges: ISBA, Bacardi, Sky, GSK, Karmarama

As Coca-Cola moves towards a non-carbonated future, it looks to Asia Pacific for an innovative...

Unilever tests new model that plucks creative talent from different agencies into one dedicated...

Unilever isn't relying on ad agencies to build 'direct relationships' with a billion consumers

Mondelēz's new global technical centre in Singapore to focus on innovation and talent

01 February 2018

Advertisement Feature

The world’s most emotional ads… revealed

18 January 2018

Patanjali is India's most trusted FMCG brand, says a research

23 December 2017

As P&G celebrates 180 years of innovation, what can brands learn from its innovative culture?

16 October 2017

Facebook exec says focus on mobile helps soften the impact of FMCG giant's reduced digital...

18 September 2017

HDFC Bank named as the most valuable brand as demand for local products drive brand revenues...

14 September 2017

UK FMCG mobile ad spend set to swell this year despite efficiency drive from household names

Farmers Union Iced Coffee rebrands for Father’s Day campaign

The Drum Network

Pearlfinders and Rainmaker MD on the move to Borough and being inspired by Team BRIT

Brace yourself – FMCG is about to weaponise content marketing

Goods and Services Tax to power Indian brands and economy in the long run

Nestlé leads $77m funding round in fresh food startup Freshly

The Drum Network

Can FMCG brands take the power back from TEGs?

The Drum Network

What’s keeping the top spending FMCG brand marketers awake at night?

The trailblazers of taste – building the digital teams of the future

Unilever to drill down on marketing ROI as it announces sale of ‘declining’ Flora and Stork...

The Drum Network

How automotive, financial and FMCG brands are set to navigate the road ahead as Article 50...

Indian FMCG brand Patanjali is beating global giants by empowering local confidence

21 September 2016

Five reasons why FMCG brands get left on the shelf

The Drum Recommends

How PG tips unveiled its biggest packaging overhaul in almost 20 years

How FMCG brands can avoid becoming the next victims of the retailers' delisting purge

22 February 2016

FMCG suppliers lose money on 60% supermarkets deals