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Latest marketing and advertising news for email, including insights and opinions.

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The Drum Network

Email marketing needs to raise its game - here’s how

Direct mail is back in the mix: consumers consider mail believable as digital channels face...

26 September 2017

Instant messaging usurps declining email as most innovative brand marketing tool claims Adobe...

Airbnb waives Houston fees after Hurricane Harvey but ‘Floating World’ marketing email touches...

Email click through rates drop to 1.6%, with publishing industry hit hardest

55% of business emails read on mobile phones

B2B platform Handshake adds services with Mailchimp link

Phishers are tapping into Pied Piper and Hooli in new email scams

Driving revenue and subscriptions through innovative email technology appeals to publishers

Email marketing up 83% since 2015 as B2B marketing grows by 200%

Email subscribers are not turning away from brands, but increasingly clicking to open

What’s going to kill email this year at SXSW? Probably nothing, again

The Drum Network

SaleCycle releases free ebook revealing the secrets of successful cart abandonment remarketing...

Email, LinkedIn and white papers remain key strategies in lead gen for B2B marketers, study...

13 February 2017

Mailchimp integrates Facebook to enhance its email marketing channels

30 January 2017

Digital marketing spend to hit $118bn by 2021, but budgets will shift to experiences

26 January 2017

The Drum Network

Vox Pop: Bringing back the renaissance marketing trends in 2017 (Part 1)

23 January 2017

Stop bombarding customers with dreary comms and build a proper relationship instead

20 January 2017

Why bots are like email - but better

22 December 2016

“Keep It Simple, Stupid”

01 December 2016

Nuzzel: could email be the saviour of news?

13 October 2016

Email is slowly dying. No, really it is

We miss you: reactiving your email marketing campaigns for B2B

Collaboration is a wonderful thing. I’m about to write half a million haikus

Could an 'hour of power' save you and your agency from email stress?

The Drum Network

New business bites: Thinking outside the inbox

Yahoo enhances mail service as it attempts to underline ‘unique value’ of its ad stack

Email use continues to grow worldwide with users expected to reach 2.9 billion by 2020

Gmail and others pay tribute to late email creator Ray Tomlinson

BT to launch ‘breakthrough’ junk voicemail service

11 February 2016

Multi-national IT company aims to improve digital targeting success

04 February 2016

B2B Marketers Urged to Refresh Email Newsletter Tactics

26 January 2016

When will enterprise social networks save us from email hell?

27 November 2015

Ad tech purchase heralds the rise of email in a post-cookie world

02 November 2015

Coordination is crucial – but email marketing is far from being dead

22 September 2015

The Drum Network

Writing the perfect new business email