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Digital Advertising

Digital Advertising is used by brands to reach their target audience at every stage of the buying funnel. This form of marketing and advertising spans various channels and formats, most notably video, audio, image and text.

Discover how brands are using digital advertising to propel growth or if you’re on the hunt for a Digital Advertising agency, visit The Drum Recommends to find your perfect partner.

Orange car filled with people - Animated

27 Jul 2023

4 min read

Sponsored

How APAC marketers can take customer-centricity to the next level
Promoted
Woman gasping at phone with pink background

17 Jul 2023

5 min read

Sponsored

‘It shouldn’t be a jarring experience’: how to effectively engage audiences across digital...
Promoted
Explore three key steps every advertiser needs to do to drive profitable growth

26 Jun 2023

7 min read

Sponsored

AI tools are ‘only as powerful as the quality of the data that feeds them’
Promoted
Gen z looking at phone dressed in pink

20 Jun 2023

4 min read

Sponsored

Gen Z are making big life choices - here’s what advertisers need to know
Promoted
IAB Europe AdEx Benchmark study reveals digital ad spend

08 Jun 2023

3 min read
Digital ad spend in Europe grew by 9.8% in 2022, marketers react
IAB
Pixilating image of a mans face

22 May 2023

5 min read

Sponsored

The one-to-one future – enabling the holy grail of marketing
Promoted
Connecting channels: untangling the complex web of digital media

11 May 2023

4 min read

Sponsored

How can advertisers embrace the new age of consumer attention?
Promoted
Avoid ad fatigue
Premium Item

11 May 2023

6 min read
How to help your customers avoid ad fatigue
Digital Advertising
Aerial view of herd of sheep in field

09 May 2023

6 min read
Brands are made in public; fans are made in ecosystems
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024