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challenger brands

Latest marketing and advertising news for challenger brands, including insights and opinions.

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Promoted

PHD and eatbigfish launch episode three of their six-part podcast series

09 September 2020
Promoted

PHD and eatbigfish launch episode two of their podcast series

28 July 2020
Opinion

Challenger brands have taught us that brands will need ‘direct-first’ CMOs

29 January 2019
Opinion

How to kick the Kool-Aid and cash in on the subversion marketing revolution

08 August 2017
ecommerce

Brands focused on customer experience will boost the Indian retail market

21 July 2017
The Drum Network

New Balls Please: Time for new Wimbledon challengers to pick up the mantle?

26 June 2017
Opinion

Can Brits' love affair with the underdog translate to challenger brand success?

11 April 2016
Opinion

How activation helps challenger brands break through

07 March 2016
Opinion

The rise of Donald Trump and the power of challenger brand thinking

01 March 2016
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Download your copy of The Drum: 23 November

23 November 2012
More From our Open Mic Members

From our Open Mic Members

White Bear

Bacardi & White Bear are spilling challenger brand secrets at an open access event

07 January 2021