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challenger brands

Latest marketing and advertising news for challenger brands, including insights and opinions.

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Challenger brands have taught us that brands will need ‘direct-first’ CMOs

29 January 2019

How to kick the Kool-Aid and cash in on the subversion marketing revolution

Brands focused on customer experience will boost the Indian retail market

The Drum Network

New Balls Please: Time for new Wimbledon challengers to pick up the mantle?

Can Brits' love affair with the underdog translate to challenger brand success?

How activation helps challenger brands break through

The rise of Donald Trump and the power of challenger brand thinking

Download your copy of The Drum: 23 November

23 November 2012

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