It might be March but in this week's episode we are discussing all things Christmas marketing. Sharing their wisdom we have Lynne Deason who is head of creative excellence at Kantar and Emma Jayne Paxton who has the fabulous job title of head of Christmas and Halloween at Mondalez International. We find out why Cadbury's Christmas ad last year won over the nation.
 Mar 20, 2023 Anatomy of an Ad and Creative

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E12. Inside Vanish's £1m Channel 4 diversity in ad campaign

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E11. The story behind The Self Space's personal billboards that detailed gripping mental health stories

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E10. Why Ryan Gosling was the perfect person for Tag Heuer's blockbuster ad

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E9. How Nuud is tackling chewing gum's shocking plastic problem

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E8. How Nurofen’s fake medicine pinpointed the gender pain gap

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E5. How Rosa Paris embraced a copy cat campaign with humour

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27 Mar

E4. How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI

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13 Mar

E2. How The Hijinks Collective used AI to raise funds for the UN Crisis Relief Fund

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6 Mar

E1. How Leo Burnett made ‘The Lost Class’, the most-awarded campaign of the past year

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24 May

E19. Katie Evans - The importance of communication and relationship building in negotiation

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22 May

E12. Inside Vanish's £1m Channel 4 diversity in ad campaign

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E10. What are the most exciting ways marketers are using data?

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