back
to thedrum.com
Advertisement
My next guest is Gilles Fichteberg, co-founder of French agency Rosa Paris. In this episode, he retells how his team found out that one of their ads had been copied scene for scene. It's an eye-opening tale and one you won't want to miss.
Share Episode
Twitter
Linkedin
Email
Facebook
Facebook Messenger
Whatsapp
Reddit
Flipboard
Apr 03, 2023
Anatomy of an Ad and Agencies
More Episodes
22 May
E12. Inside Vanish's £1m Channel 4 diversity in ad campaign
On the final episode of season 2, we catch up with Holly Iles who is a senior creative at Havas London and wrote the recent Vanish ad that won Channel 4's Diversity in Advertising award.
15 May
E11. The story behind The Self Space's personal billboards that detailed gripping mental health stories
On this week's episode I'm chatting with Rani Patel and Josh Tenser from the newly-launched London agency Calling about the work with highstreet therapy brand The Self Space. They commissioned real people to write candidly about their state of mind in a series of beautiful letters.
11 May
E10. Why Ryan Gosling was the perfect person for Tag Heuer's blockbuster ad
This week's guests are Tag Heuer's chief maketing officer George Ciz and Alexander Kalchev, chief creative officer at DDB Paris. Together, they chat through exactly how the watch brand landed top Hollywood actor Ryan Gosling to star in the 60th anniversary film for the Carrera model.
2 May
E9. How Nuud is tackling chewing gum's shocking plastic problem
This week's guests are Nuud's founder Keir Carnie and Paulo Salomao who is co-founder at The Or. Together, they explain why they decided to take on big chewing gum brands for the lack of transparacy around plastic content. Spoiler alert: some of these stats will shock you.
E8. How Nurofen’s fake medicine pinpointed the gender pain gap
Our next guest is Ruth Boulter, creative director at McCann London, who joins us to speak about the latest Nurofen ad campaign that tackled the important topic of the gender pain gap.
5 more episodes +
E6. How Tangerine took aim at bleak banks with a Severance-style ad
This week's guests are Aaron Starkman, who is global chief creative officer at Rethink Canada and John Rocco, head of global brand at Scotiabank/ Tangerine. In this fascinating and often hilarious chat we dive into the latest work for the bank that got so many people talking.
27 Mar
E4. How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI
My next guests are Matt Lever who is chief creative officer at BMB and Dean Robinson who is head of CG at Electric Theatre Collective. In this episode, we talk through their latest campaign for mobilty app Freenow and why they took the Victorian zoetrope and used CGI to create a colorful, layered ad campaign.
20 Mar
E3. Why Cadbury's Christmas ad resonated so well audiences last year
It might be March but in this week's episode we are discussing all things Christmas marketing. Sharing their wisdom we have Lynne Deason who is head of creative excellence at Kantar and Emma Jayne Paxton who has the fabulous job title of head of Christmas and Halloween at Mondalez International. We find out why Cadbury's Christmas ad last year won over the nation.
13 Mar
E2. How The Hijinks Collective used AI to raise funds for the UN Crisis Relief Fund
Our next guest is Tamryn Kerr, who is the creative director of the newly launched agency The Hijinks Collective. They recently used AI to generate images of a potential earthquake in the UK to help keep what’s happening in Turkey and Syria in the news and help raise funds for The UN. In this fascinating episode, we discuss the hot topic of AI and how creatives are using it for good.
6 Mar
E1. How Leo Burnett made ‘The Lost Class’, the most-awarded campaign of the past year
We kick off season two of The Drum’s Anatomy of an Ad podcast with a difficult yet important topic. Last year, Leo Burnett Chicago’s campaign for Change the Ref got everyone speaking about gun violence in the US and in this episode, the agencies top creatives Sam Shepherd and Ashley Geisheker detail how they managed to hoodwink prominent NRA members to become anti-gun spokespeople.
People are listening to...
28 Sep
E16. The modern brand strategy heroes
Strategy experts Andrew O'Sullivan, Transmission, Dave Jones, true Digital, Gokce Ince, Zone and Jennifer Pyne, Radley Yeldar, share their most glowing examples of strategy excellence in the real world. We dig up practical advice for marketers on authentic brand building, differentiation, governance and collaboration, and the ingredients for successful brand strategy - all through insightful case studies of iconic brands like Barbie.
E15. From Google to social: The evolution of search journeys
Search is changing: shifting away from the well-established go-to-Google-there's-your-answer, we’re seeing alternative search journeys emerging through social (including TikTok), voice, and generative AI like ChatGPT. Will any of these truly inherit Google’s crown, or even seriously threaten to? In this episode we hear from Dave Colgate, head of search engine optimization, Vertical Leap; John Campbell, head of innovation, ROAST; Sam Cant, head of search engine optimization, Jaywing; and Lottie Namakando, head of paid media and planning, iCrossing to dive to the bottom of the evolving search landscape.
11 Aug
E14. Is marketing's approach to women shifting?
Still now, women in the marketing industry are all too often given cause to notice campaigns and messaging that they find misguided or damaging - not least in certain spaces that may have traditionally been behind the space, like sports and technology. In this episode, we hear from Charlie Li, strategy director, TRO; Debbie Gacutan-Jardim De Oliveira, social media and community manager, Brew Digital; and Emily Winterbourne, managing director at Impero, to explore if and how marketing's approach to women is shifting, and which gaps still need closing.
28 Jun
E24. Ian Sohn on mastering the art of collaborative negotiations
This week, host Mike Lander talks to Ian Sohn (CEO North America, Iris) about the importance of collaboration; self-awareness, adaptability and strategic thinking in negotiations; and aiming for win-win outcomes and long-term partnerships.
22 Jun
E13. The experiential bounceback
Experiential marketing has had tumultuous few years: crash with Covid-19; rapid pivot to hybrid environments; and (not so long ago at all) a returned clamor for IRL experiences. Is this year, this summer, the time when all of this comes together for experiential's big moment?
21 Jun
E23. Stephany Sperberg on building trust, adaptability, and strategic alignment in negotiations
This week, host Mike Lander talks to Stephany Sperberg (managing director, Hook) about flexibility, transparency, and openness in negotiations; understanding motivations and alignment; and adapting to changing circumstances and economic realities.
More Podcasts
Marketing Negotiations: The Good, The Bad and The Ugly
Lessons on the toughest marketing negotiations with Mike Lander
CEO Matters
The Drum Network’s new podcast series that delves into hot topics amongst agency leaders.
Anatomy of an Ad
In conversation with the advertising industry’s top creative thinkers and innovators
The Drum Network
Insights and reports from The Drum Network members
Marketing Stories with Diane Young
Discussing Diane's favorite articles from The Drum
TV Talks
A dive into the TV ad sector's challenges and innovative solutions.
The Drum Predicts
Don’t miss out on 2022's predictions.
Every Third Person is a Gamer
Exploring gaming in exhaustive detail