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Best Ads of the Week: Levi’s marks 150 years of 501s and Skyn offers strip tips

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By Amy Houston, Senior Reporter

February 8, 2023 | 5 min read

There’s also a straight-talking skunk creating a bit of a stink for First Direct and a fun spot from AJ Bell that introduced a host of eccentric ringing characters.

501

Levi’s celebrates the 501 jeans / Droga5

Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.

This week, Levi’s celebrated 150 years of its 501 jeans with a campaign featuring fun anecdotes from the decades, condom brand Skyn skipped formalities this Valentine’s Day by getting straight down to business with amorous couples and McDonald’s turned French doorways into burgers and fries.

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Levi’s: ‘The Greatest Story Ever Worn’ by Droga5

From a cow-trading mod to a blue jean funeral, this film campaign marks the 150-year history of Levi’s 501 jeans through fascinating anecdotes over the decades.

Skyn: ‘Undressing Softness’ by UltraSuperNew

Skyn hopes to reveal the soft yet strong bonds that bind people together with this ad campaign for Valentine’s Day.

McDonald’s: ‘Home Delivery’ by TBWA\Paris

McDonald's France

McDonald’s promoted its home delivery with a campaign transforming doors into items from its menu.

First Direct: ‘Skunk’ by Wunderman Thompson

First Direct hoped to resonate with young people facing financial hardships with this ad.

AJ Bell: ‘Feel Good, Investing’ by Pablo

AJ Bell put its name to the test with an extravagant ad campaign that featured various characters moving and shaking to a reworked version of the classic hit tune Ring My Bell.

Allianz: ‘Start Making Cents’ by Wieden+Kennedy

Here, viewers see actor Christoph Waltz carrying out various daily rituals, from debobbling his sweaters to elaborately applying moisturizer, to highlight that people should invest the same care when it comes to money.

Canal+: ‘Papa’ by BETC Paris

This gripping two-and-a-half-minute video sees a family in a hospital, preparing for the death of their loved one. As the film progresses, the emotions get more intense and it ends with a plot twist that you won’t have expected.

The Botanist: ‘Look Further’ by Thirst

The Botanist uses 22 botanicals to create its gin, many of which are engraved into its bottles in Latin. To bring this to life, the company worked alongside some top creatives to create a CGI lens to enable users, quite literally, to see the world from its perspective.

Kellogg’s: ‘Obsessed’ by Leo Burnett

Kellogg’s pulled out all the stops for the launch of a new salted caramel edition of its Crunchy Nut brand, by reinterpreting the established “the trouble is they taste too good” tagline as a catchy ditty.

Rakuten: ‘Not So Clueless’ by Rakuten (in-house)

Joined by co-star Elisa Donovan, 90s it girl Alicia Silverstone revives her iconic Clueless character for Rakuten’s Super Bowl LVII campaign.

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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