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By Amy Houston, Senior Reporter

February 6, 2023 | 2 min read

The Austrian-German actor plays the part of a well-groomed man rather stuck in his ways.

In the ‘Start Making Cents’ ad campaign, viewers see actor Christoph Waltz carry out various daily rituals, from debobbling his sweaters to elaborately applying moisturizer.

As he very carefully completes each task, it becomes obvious that the care and thought that he puts into them could also be applied to managing money, especially when it comes to investments – which is where Allianz comes in, the Munich-headquartered multinational financial service company highlighting how it hopes to make people ”think twice” before making money decisions.


Director: Tom Speers

Executive producers: Fergus Brown, Patrick Milling-Smith, Brian Carmody

Producer: Ellie Fry

Production manager: Luca Chapman

Director of photography: Nick Morris

Production designer: Bon Walsh

Agency: Wieden+Kennedy

Creative director: Elena Knox

Account director: Tiphaine Murat

Producer: Annelien Orbie

Copywriter: Ryan Snyder

Service company: Unit+Sofa

Executive producers: Fady Salame, Martin Sobotka, Veronika Hajkova

Line producer: Andrea Chadimova

Production manager: Martina Petrikova

Production coordinator: Karolina Olšanová

Stage manager: Adam Hrdina

1st assistant director: Frankie Rezek

2nd assitant director: Lucie Dolezalova

Art director: Tomáš Homolka

Wardrobe stylist: Oscar Charpentier

Makeup artist: Gabina Polakova

Edit house: Trim

Editor: Elise Butt

VFX: Bruno Fukumothi

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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